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  • To Sell Is Human

  • The Surprising Truth about Moving Others
  • Written by: Daniel H. Pink
  • Narrated by: Daniel H. Pink
  • Length: 6 hrs and 6 mins
  • 4.6 out of 5 stars (200 ratings)

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To Sell Is Human cover art

To Sell Is Human

Written by: Daniel H. Pink
Narrated by: Daniel H. Pink
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Publisher's Summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

What the critics say

"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)

"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)

"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)

What listeners say about To Sell Is Human

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Practical and exquisitely delivered.

excellent narration. topics were very well organized and easy to follow. very practical exercises and highly recommended for any... human.

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  • Overall
    4 out of 5 stars
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Enjoyed the Story

I enjoyed the stories and his approach to demystify the idea of selling and sales. But not sure audio learning is for me. Yet.

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    5 out of 5 stars
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  • LM
  • 2021-03-09

excellent resource for anyone in sales training!

this easy to read, well written, eloquent and funny book contains excellent references that support the new salesperson and outlines exactly how to achieve success. a must read for leaders of sales teams!

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Selling for the Modern Age

Amazing perspective on modern sales. I like the practicality of every chapter. You can start applying right away

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Must read for all in business

I recommend this book for everyone that is involved in business whether you are directly involved in sales or not. If applied, it will help you to sell your ideas and advance your life and career. #Audible1

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    5 out of 5 stars
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one of the best sales books i have read!

I wrote down so many notes and ideas i can implement right away. Looking forward to bringing this back to my team.

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a must hear

great reference of learning tools. a cohesive Bible for a better way to sell and influence

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a true and honest opinion

This is a great audio book, I can highly recommend it to you! :) #audible1

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1 person found this helpful

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    5 out of 5 stars
  • RT
  • 2019-11-17

A Must Read for Everyone

Whether you are a parent, supervisor business owner or car salesman, you will benefit from this book. The author provides logical and easy to comprehend examples that apply to everyone.

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Excellent and interesting

Great for gym university or car university! Well worth the listen. For entrepreneurs or others….

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