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  • New Sales. Simplified.

  • The Essential Handbook for Prospecting and New Business Development
  • Written by: Mike Weinberg
  • Narrated by: Mike Weinberg
  • Length: 8 hrs and 1 min
  • 4.6 out of 5 stars (34 ratings)

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New Sales. Simplified. cover art

New Sales. Simplified.

Written by: Mike Weinberg
Narrated by: Mike Weinberg
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Publisher's Summary

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

  • Identify a strategic list of genuine prospects
  • Draft a compelling, customer focused “sales story”
  • Perfect the proactive telephone call to get face to face with more prospects
  • Use email, voicemail, and social media to your advantage
  • Prepare for and structure a winning sales call
  • Make time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers’ anti-salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.

Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

©2012 Mike Weinberg (P)2020 AMACOM

What the critics say

"'New Sales. Simplified. is truly priceless. This is a book you don't read once; it's one you read with a highlighter and pad, taking notes on each topic. After you've read it and marked it up, you'll find yourself coming back time and time again for more ideas to help you grow your sales." (Mark Hunter, The Sales Hunter, author of High-Profit Selling)

"Mike Weinberg's coaching and the approach presented in New Sales. Simplified. have been game-changers for our firm. Our revamped sales story is getting us in front of significantly more Fortune 500 prospects, and Mike's method for conducting sales calls has changed the entire dynamic of the sales dance and helped shorten our sales cycle." (Thomas H. Lawrence, CEO, Smartlight Subrogation)

"Everyone in sales is responsible for new business development. Period. End of story. But as Mike Weinberg so clearly puts it, 'No one ever defaults to prospecting.' If you constantly struggle to generate new business, you owe it yourself to read New Sales. Simplified. You will learn everything you need to do to stand out from the competition, get more appointments, and close more deals. Oh, and you will have more fun doing it!' (Kelley Robertson, CEO, The Robertson Training Group, and author of Stop, Ask and Listen and The Secrets of Power Selling)

What listeners say about New Sales. Simplified.

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back to basics sales gem

Another perfect example to be followed by new and veteran salespeople. Mike literally wrote the book on back to basics for winning new sales, and it's this book.

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  • Cal
  • 2022-06-14

Thorough overview of the sales process

I've recently listened to about 10 sales audiobooks including gap selling, fanatical prospecting and sales truth. Those are among my favorites but 'new sales. simplified.' is the best overview of the whole sales process in the easiest to digest format. Best sales book so far for a plain english overview of what needs to be done to acquire new sales.

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Solid content

Written for people in traditional sales roles and is very helpful for that. Personally I run my own business so it was only somewhat applicable but I loved the chapters on copywriting and how to formulate your written offering statement. Great book.

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