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The Secrets of Closing the Sale

Included Bonus: Selling with Emotional Logic
Written by: Zig Ziglar, Tom Ziglar
Narrated by: Zig Ziglar, Tom Ziglar
Length: 17 hrs and 1 min
4.5 out of 5 stars (30 ratings)

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Publisher's Summary

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Whether you're a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.

In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig's son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the president of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.

You'll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success...the basics
  • Empathy, sympathy and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman's best friend
  • Asking questions to close the sale...the basics
  • Positive projection for closing more sales
  • And much more!

Plus a bonus recording: how to use emotional logic in the selling process to increase your closing ratio.

©2015 Ziglar, Inc. (P)2015 Gildan Media LLC

What members say

Average Customer Ratings

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Better sales books out there

Zig was at times entertaining, but the book felt very old fashioned, a little repetitive and not focussed. Not sure why there are so many five star reviews, many other books on audible are better and much shorter.

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Excellent

Really good listen lots of motivational things in it and good information to ease the anxiety of when beginning a career in sales- defiantly has lots of re listening value. Only complaint is maybe at the last 4 hours of the 17 you will hear some of the same stories and material regurgitated- now the stories are good to listen to twice and they are told maybe 10% differently but there is probably a total of 2 hours of repeated information- particularly at the end

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One of the Best

One of the best business, and certainly the best sales book I have ever read [listened] to. Zig is incredibly thorough in covering all aspects of ones sales career, and I find something new every time I listen. I'm listening to this book for the third time now. #Audible1

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listen to the legend and learn

This is a great audio book, I can highly recommend it to you! :) #audible1

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  • Daniel
  • 2017-05-26

Inspiring

I've been a technical by the boos salesman. After reading this book I'm a professional very human inspired salesman.

It changed my view.

6 of 6 people found this review helpful

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  • Steph Earley
  • 2016-08-01

Zig Ziglar debunks all the myths holding you back from closing the sale

Are you a sales person who is passionate about your product or service, can present it professionally but struggles to turn each presentation into a sale? You're just like me! Zig Ziglar gives over 100 secrets in this book. The biggest takeaway I had was understanding that sales is really about helping others get what they want and need. This book helped me understand who to sell my values so I don't feel or appear pushy. The stories Zig tells are approachable so anyone in any field would understand. If you're in sales (and Zig says we are ALL in sales) this book is a must have in your toolkit. Timeless

18 of 21 people found this review helpful

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  • Regina Greig
  • 2017-02-16

Best Sales Book Ever!!

Zig Ziglar will give you the tools to become a better closer and a better sales person in general. He's also very entertaining!

3 of 3 people found this review helpful

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  • Bob Atwood
  • 2016-04-24

loved it!

loved it. makes me excited about my new career in sales. couldn't stop listening! awesome!

2 of 2 people found this review helpful

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  • Charles Ray Jones
  • 2019-07-17

Is this the best book for a salesman?

I’m not sure if it is the best, but I would say that it should be a requirement for anyone in the selling industry. I will definitely be listening to this multiple times and hope to apply the ideas and skills taught by Zig.

1 of 1 people found this review helpful

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  • Anonymous User
  • 2018-09-01

This book offers More than Sales and Closes

This book is at the Top in my Library. its a Top shelf book with Top Shelf content. I feel like a better overall human being after listening to Zig. Not for one second during the 97 chapters was I bored. Zig delievers Information the right way. My advice...If you're going to purchase 1 audio to improve yourself and your career this is the book to do it.

1 of 1 people found this review helpful

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  • duncan
  • 2017-01-01

Listen closely for best results

Any additional comments?

I first heard of this book from another entrepreneurial book and was interested to listen to it. With Zig Ziglar's excitement he makes a sales book really entertaining, yet very informative.

1 of 1 people found this review helpful

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  • Matt
  • 2016-12-13

perfect for the professional salesman

loved it. is a great supplement or replacement to the book. will listen again! a couple of the stories were recycled which distracted me.

1 of 1 people found this review helpful

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  • Amanda R.
  • 2016-11-30

not my favorite

Definitely more old fashioned then what i was looking for. however i would recommend this book to those just starting out

1 of 1 people found this review helpful

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  • BeanCounter
  • 2019-08-25

Seth Godin Recombination

Probably wouldn’t have listened if it were not for Seth Godin’s recommendation on Tim Ferris’ Podcast. Now I love zig. Good amazon movie too.