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  • Twelve and a Half

  • Leveraging the Emotional Ingredients Necessary for Business Success
  • Written by: Gary Vaynerchuk
  • Narrated by: Gary Vaynerchuk
  • Length: 5 hrs and 7 mins
  • 4.8 out of 5 stars (144 ratings)

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Twelve and a Half

Written by: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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Publisher's Summary

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers

What listeners say about Twelve and a Half

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Most applicable book EVER

THE most applicable book ever. Period. I'll argue that until the day I die. So well structured and read that it doesn't matter what you do, this just plain applies. IN ALL aspects of life. exercises at the ebd are even better!

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Grateful for this book

The first audible book I got was “Crushing It” by Gary Vaynerchuk. I’m so grateful that he is emphasizing the power of soft skills in “Twelve and a Half”; he’s a true trailblazer in the entrepreneurial world. #gratitudegorilla

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I'm not even an Aspiring Entrepreneur

I got so much from this book even tho I'm not actually the intended audience. I saw a video of his on Tik Tok about swearing and his response really stuck with me. definitely worth a read for anyone. looking forward to more of his work. I love books that are Narrated by the Author.

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a mirror in an era where our lives are in filters

the actual concept of keeping an on going study of the impact of this work is truly a revolutionary way to makert and grow...." worth every second and more"

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one of the best

I listen to a lot of these types of books and this is one of the best that I've read.

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Listened to it twice already

You could not have paid the value of this audio book. Gary is incredible and is pure gold.

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Gary Vee never ceases to disappoint!

So I’ve been listening to Gary since 2014 or so. I have read all of his books and I particularly loved this one because it was as if he combined his previous books along with all of the life lessons that he has learned through leader ship, and family life along with business since the last book.

Also, the challenges that he gives you at the end of the book are so enticing and encouraging, as well as keeps you accountable. 🙏

Seriously, Gary - F*CKING AMAZING‼️

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If your in charge or influence anybody listen!

A great new take on leadership and day to day perspective on your life! Always enjoyed Gary’s narration and he didn’t disappoint this time!

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Very easy to listen to

I really enjoyed this book. I loved all the exercises to help put into action the information shared in the book.

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I’ll write this review, and listen to it again!

Being married (27 years), having six kids, doing business as a franchisor in the construction sector in Canada (10 franchised general contractors), having five staff, three business partners and playing in a five piece rock ‘n’ roll cover band, my whole world is full of humans. This audio book was so encouraging, practical and so easy to listen to; but challenging at the same time. I began consuming Gary’s content soon after I first moved to Canada in 2015. His insightful, raw content as it relates to marketing, branding and business building was my go-to as we started to build the business in 2016. And this audio book is another great resource that will assist me in developing into the personal and business leader I need to be. Nice one Gary - I appreciate it 🙏. I’d love to catch up with you at 4D’s sometime soon. ✌️😁 Max.

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