John Crews is a seasoned professional bass fisherman with an impressive 24-year career in the industry. His journey began during his high school years when a friend introduced him to bass fishing tournaments, igniting a passion that would shape his future. Despite facing initial challenges in college, Crews graduated with straight A's in his final two years, all while nurturing his dream of becoming a professional angler.
⁣
It wasn't until four years of dedicated full-time fishing that Crews secured his first paying sponsor, marking a pivotal moment in his career trajectory. Undeterred by obstacles, he persevered and eventually established himself as a prominent figure in the fishing industry. Alongside his tournament pursuits, Crews founded Missile Baits, a successful fishing lure company that complemented his fishing endeavors.
⁣
Crews navigates the challenges of managing multiple roles, from communication with suppliers to social media marketing and product design. He shares anecdotes about the complexities of running a product-based company like Missile Baits and highlights the importance of staying ahead of industry trends. Delving into the intricacies of modern advertising methods, Crews explores various strategies, from influencer marketing to geofencing. He shares insights into the effectiveness of these techniques and the importance of maintaining an efficient team.