Aviation Marketing Hangar Flying cover art

Aviation Marketing Hangar Flying

Written by: Paula Williams
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  • Summary

  • Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.
    Copyright ABCI 2022
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Episodes
  • Pricing in Aviation Marketing – Quality, Flexibility and Value

    Pricing in Aviation Marketing – Quality, Flexibility and Value
    May 5 2024
    "How do you price aviation marketing services?" Pricing for complex, custom services is balancing act. Here's our philosophy - we balance three factors - quality, flexibility, and value. 0:00 - Delving into the three factors we consider when determining pricing for aviation marketing services. 0:39 - Quality is key! [...]
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    8 mins
  • Book Club Discussion – The Referral Engine by John Jantsch

    Book Club Discussion – The Referral Engine by John Jantsch
    Apr 28 2024
    John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]
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    36 mins
  • Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs

    Flight Path to Profit: Elevating Aviation Sales with Strategic KPIs
    Apr 7 2024
    In our final installment of a four-part series at ABCI, John and I explore the crucial role that Key Performance Indicators (KPIs) and accurate measurements play in steering aviation and aerospace businesses towards success. I've always believed in the power of precision, much like the clarity an instrument rating brings to a pilot navigating [...]
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    8 mins
Personal Success Marketing & Sales Economics
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