• EP 49: A Sneak Preview of The Beyond Six Figures Micro Audio Summit
    May 22 2024

    Hey there, welcome to episode 49 of Becoming Unapologetic! This time, we're doing something a little different. I'm giving you an exclusive sneak peek into the Beyond Six Figures micro audio summit. I've gathered insights from 5 amazing entrepreneurs, and you're getting a taste of their interviews. We'll be diving into discussions about business models, marketing, learning curves, and scaling a community. You'll hear about the surprises and challenges these entrepreneurs faced, and trust me, it's gonna be insightful. So sit back, relax, and get ready to be inspired by this special preview of the summit!


    Grab your free ticket for the Beyond Six Figures Micro Audio Summit® NOW! All training interviews drop on May 30th.

    💰 Get the Cash Flow Tracker & Launch Calculators for just $1

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    7 mins
  • EP 48: You Should ALWAYS Pre-Sell
    May 14 2024
    Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations. And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-deliver. The aim is to reward those early supporters with exceptional value, setting the stage for long-term loyalty and advocacy. Here are 3 bits of advice when it comes to pre-selling:

    1. Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.
    2. Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.
    3. Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.

    The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that).

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    7 mins
  • EP 47: Payment Defaults and What to do About Them
    May 7 2024

    Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying them off. Wild, right?

    Here are three main takeaways to keep in mind when overcoming failed payments:

    1. Mindset Matters: First things first, mindset is key. I'm a big believer in assuming the best, so I always approach clients with the expectation that they're eager and willing to pay. And you know what? This positive mindset has kept my payment default rate at a cool less than 10%, crushing that industry average.

    2. Friendly & Positive Communication: How you talk to your clients about those missed payments can make all the difference. I've found that maintaining a friendly and positive tone in my emails—assuming that the hiccup is just a small bump in the road—tends to yield better responses and smoother resolutions.

    3. Automated Recovery Process: Let's talk tactics. I spilled the beans on my go-to script for reaching out to clients about those pesky missed payments. It's personal yet automated, offering up reasons for the slip-up, a handy link to update payment deets, and even an offer to lend a hand further if needed. And you know what? This approach has worked wonders in patching things up and getting those payments back on track.

    Listen to the episode to hear my go-to script and learn more about how you can manage failed payments.

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    19 mins
  • EP 46: Recurring Revenue to Get Off the Money Rollercoaster
    Apr 30 2024

    You know, when you're eyeing that biggest month ever, it's like being at the edge of a cliff, isn't it? The rush, the thrill, wondering if you can take that leap and soar. Do you create something new? Do you launch into uncharted territory? Do you push with everything you've got?

    Or maybe it's about digging into your toolbox, reaching out to past clients, hustling up some 1-on-1 work, or finding that upsell opportunity. There's always a way to make it happen, isn't there? Even if it's just a couple of extra thousand dollars, you've got options.

    In today’s episode I’ll take a closer look at the three different types of recurring revenue models that can bring stability and peace of mind to your online business.

    1. Membership Models: I explore the pros and cons of running a membership and how it can be a great option for those who love creating content and working with people long-term.

    2. Retainer Services: Discover how working on retainer can provide a baseline level of income, offering peace of mind, stability, and the flexibility to pursue other business opportunities.

    3. Payment Plans: Uncover the benefits of offering payment plans and how they can create predictability and a sense of security in your cash flow.

    Take this short quiz to discover your most profitable offer.


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    17 mins
  • EP45: Is 10x Easier Than 2x?
    Apr 23 2024

    On this episode of Becoming Unapologetic, I'm getting real about why aiming for 10x growth is way more exciting than just doubling your results. Inspired by the book "10x is Easier Than 2x" by Dan Sullivan, I'll be sharing some eye-opening insights from my own experiences and those of my clients. We'll chat about why playing it safe with modest goals might be holding you back and how setting audacious targets could actually make things easier. So pop in your earbuds and join me as we explore how aiming for the stars might just be the key to unlocking your business's full potential.

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    13 mins
  • EP 44: When's the last time you took time off because you could?
    Apr 16 2024

    Hey there, it's Sandra van der Lee, and I've got a new episode of Becoming Unapologetic for you. In this one, I'm getting real about the struggle to take time off for ourselves. I'll share my own experiences and discuss the importance of disconnecting and making time for personal enjoyment. I'll also be asking for your input, so be sure to tune in and join the conversation. Let's talk about the value of self-care and finding that sweet spot between work and play.

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    10 mins
  • EP 43: My Clients Don't Have to Like Me
    Apr 9 2024

    Hey there, in this episode of Becoming Unapologetic, I'm diving into a topic that's close to my heart - the reality that my clients don't always have to like me. I'll be sharing some stories from my consulting and coaching work, and delving into the tricky balance of being honest with clients, even when it's tough. Join me as I explore the importance of prioritizing truth over seeking approval and the valuable lessons I've learned along the way.

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    11 mins
  • EP 42: How to Answer Any Business Question
    Apr 2 2024

    Hey there, welcome back to Becoming Unapologetic! In today's episode number 42, I'm spilling the secrets on how to answer any business question. I'll walk you through three game-changing questions that will help you tackle any decision with confidence.

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    10 mins