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Creative Control

Written by: Fast Company
  • Summary

  • Fast Company's Creative Control is taking a deep dive into the forces that are shaping the creator economy and what it means for its future. As the creator economy continues its rapid expansion, there are issues that deserve a closer look. Topics like who owns what online, where’s the middle class for creators, and what web3 technology will really mean for creators after the hype.
    © Fast Company Magazine | Creative Conversation
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Episodes
  • Why tech bro podcasts are obsessed with alpha men
    May 29 2024
    Last week, an article by ‘Fast Company’ senior writer Ainsley Harris riled up a small but very online part of the tech community. Venture capitalist Marc Andreessen, Elon Musk, Anduril Industries founder Palmer Lucky, Y combinator CEO Garry Tan, and even MrBeast, along with many others, were all reacting to her article, ‘Tech bro podcasts are obsessed with alpha men, and it’s dangerous for the rest of us.’ We talked to Ainsley and had her explain why so many ‘techno-optimists’ fell in love with the Great Man Theory, and how that’s problematic. Then, we spoke to Gamefam founder and CEO Joe Ferencz about the rise of Roblox and Fortnite as brand-engagement platforms and how they use these sandbox games to not only create new virtual worlds, but also to advertise different IPs.
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    1 hr and 23 mins
  • Perplexity slams Google
    May 22 2024
    By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said. Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty’s recent study on how there are too many dicks across U.S corporate boards.
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    58 mins
  • Why is the WNBA so hot right now?
    May 15 2024
    The WNBA’s 2024 season comes on the heels of a recent groundswell of interest in women’s basketball. Last year was the WNBA’s most-watched regular season in over two decades and the recently wrapped NCAA tournament has brought a new generation of fans to the sport. The women’s March Madness final averaged 18.7 million viewers, while the men’s final averaged just 14.82 million viewers. Basically, the WNBA is a hot commodity and brands are noticing. Fast Company Staff Editor AJ Hess joined us to explain how this happened and why the stakes for the WNBA are so high this season. Then, in a bit of a role reversal, Josh played the interviewer and asked Yaz about her latest reporting on Oprah. It covered Weight Watchers, diet culture, and our favorite topic on this show, GLP-1s. The impetus for Yaz's article was a Weight Watchers event last week in New York where Oprah was speaking. Yaz explained what happened and what it means for the future of the company.
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    58 mins

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