For episode 6 in Season 2 of Coast and Commerce, Ben Amos interviews Gary Tramer, co-founder of NatPat. Gary shares his business journey and the success of their innovative product, which started with BuzzPatch, a children's mosquito repellent sticker. The company focuses on creating natural solutions for parents and children, that make life a little bit easier, starting with a sticker. Ben & Gary discuss that the success of NatPat can be attributed to their unique product, no fear of hustling, their diverse and global team, and their bold yet intentional approach to branding and business. The business partners prioritise their own individual values and focus on what truly matters, which has led to their success and enjoyment of the journey.

Takeaways

• Focus on creating a unique and innovative product that solves a problem
• Build a diverse and global team that aligns with your values
• Take a bold and different approach to branding and business
• Prioritise what truly matters and enjoy the business journey

Chapters

00:00 Introduction and Background

04:15 The Birth of NatPat and BuzzPatch

07:12 The Success of BuzzPatch

13:59 The Evolution of NatPat

28:35 The Role of the Brand in NatPat's Success

32:52 Measuring Success and Enjoying the Journey

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