• From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

  • Apr 24 2024
  • Length: 50 mins
  • Podcast
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison cover art

From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison

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  • Summary

  • Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.

    Timestamps

    00:00 - Intro
    00:47 - Where did the name Boom come from
    01:31 - Scott’s background at Saatchi&Saatchi
    04:57 - What is Nike’s secret sauce
    09:48 - Scott’s career failures
    13:27 - Working on the Diesel brand
    17:37 - How to go from bust to Boom!
    40:11 - How to pitch to CMOs
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Management & Leadership Personal Success Marketing & Sales Economics
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