We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press. 

Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having an encyclopedic knowledge about a team or sport being essential, when actually good communications skills are the priority. 

@scottjfield 

https://www.teamgb.com/ 

This is our last episode of Season3, a mini season for 2022! We are currently working on plans for Season 4 and if you'd like to get involved as a guest, partner or sponsor please email info@threadandfable.com 

This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida. 

With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an add-on. 

We find out how we can all improve our own social feeds and where we can go to get more help. 

@HashtagHeyAlexa

https://www.accessible-social.com/

Alexa is also co-founded of Social Media Tea, which is both a hilarious and often heart-warming community of examples, thoughts and issues among those working within social

https://socialmediatea.com/home 

https://www.instagram.com/sippinsocialtea

Alexa mentions

https://twitter.com/thewheeloftime 

https://twitter.com/USCPSC 

Jeep's creative captions https://www.newsweek.com/turn-your-tvs-closed-captioning-surprise-new-jeep-ad-1680056#:~:text=Jeep's%20Super%20Bowl%20LVI,throughout%20their%20time%20on%20screen. 

If anyone had predicted everything that's happened in 2022, we'd be surprised!

We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally. 

https://commshero.com/ 

We mention...

Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091 

Jim Hemerling, how to lead in constant change https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change 

Worcester Warriors owners blame fans and players https://www.telegraph.co.uk/rugby-union/2022/09/30/worcester-warriors-players-staff-brink-losing-jobs/

Trainwreck: Woodstock '99 on Netflix https://www.netflix.com/gb/title/81280924 

Instagram Boycott 2022 https://www.ladbible.com/news/instagram-users-vow-to-boycott-app-20220629