• How Founders Can Learn Sales on the Job

  • Aug 13 2023
  • Length: 33 mins
  • Podcast
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How Founders Can Learn Sales on the Job

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  • Summary

  • In this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? They talk about how to get started selling (07:04), how to build the confidence to sell early on (13:53), how to evaluate your progress (20:13), how to build consensus inside organizations (22:25), how to stay in the game (22:58), and how to avoid being taken for a ride by prospects (27:02).

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    Resource mentioned:

    Glengarry Glen Ross – Always Be Closing


    © LeanB2B and SKMurphy
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Small Business & Entrepreneurship Management & Leadership Economics
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