• How do I create a marketing plan and the importance of getting it right?

  • Feb 20 2024
  • Length: 19 mins
  • Podcast
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How do I create a marketing plan and the importance of getting it right?

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  • Summary

  • Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.

    Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.

    When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.

    Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.

    Key Takeaways:

    • The benefits of hiring a fractional CMO.
    • How to create a marketing plan.
    • The difference between a strategy and a tactic.
    • Customer-centric marketing strategies and campaigns.
    • Involving stakeholders in business strategy.


    Links:

    Sarah Fox

    LinkedIn - https://www.linkedin.com/in/imsarahfox

    Website - https://bemorefox.co


    www.pinkleopard.co.uk
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