This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path.

Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously improve products and experiences.

The episode provides insights for businesses on how to grow through a genuine culture of feedback while staying true to their core identity.

Key Takeaways:

• Customer-centric approach to fashion brand growth.
• Customer feedback and product development.
• Brand identity and customer satisfaction.
• Passion, gratitude, and digital marketing.

Links

Amy Riordan

CEO of Sachin & Babi

https://www.linkedin.com/in/amyeriordan/

https://www.sachinandbabi.com/

www.pinkleopard.co.uk

This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time.

It also highlights how marketing science and empirical data have revolutionised the field and should be used to drive brand growth in digital marketing through approaches like acquiring new light buyers. The need to balance traditional marketing methods, brand building, and data-driven digital marketing approaches like performance marketing based on the 60/40 rule.

Learn the importance of both marketing science and creativity, as the data helps de-risk decisions but creativity differentiates brands and messaging.

Key Takeaways:

• Offline customer journey impacting online marketing decisions.
• Market research and its importance in digital marketing.
• Using data to drive brand growth in digital marketing.
• Marketing science and creativity.

Links:

John Lyons

https://www.linkedin.com/in/johnpaullyons/

www.pinkleopard.co.uk

In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits.

From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry.

Discover the power of community building, the impact of authenticity in marketing, and the essence of customer trust and agility in business operations.

Join us as we explore the nuances of entrepreneurship, marketing strategies, and the relentless pursuit of excellence in the realm of alcohol-free indulgence.

Key Takeaways:

• Online and offline community-building strategies.
• Entrepreneurship, marketing, and demographics.
• Organic growth and retention marketing strategies for a subscription-based online marketplace.
• Building trust, customer service, and agility in a business.

Links:

https://www.instagram.com/fionahepher/

www.pinkleopard.co.uk