Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging.

Full Episode Details

How do you take something like product safety information and turn it into a library of fun, interesting, and entertaining content? Well, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, shares his secrets in this episode.

We hear a rundown of what social is like at CSPC, how it’s changed since we last spoke, and Joseph’s creative approach to getting important information out there.

Joseph shares stories of unique social campaigns he’s worked on, from the CPSC album drop to its Marvel-like universe of characters, including Potato the Dog, Copernicus Jackson the Cat, and Quinn the Quarantine Fox, who all share important messages with the public.

Aside from talking about safety memes, Joseph chats about the importance of engagement data, evergreen content, and communicating different safety issues around the U.S.

In This Episode:

• 3:35 - What social media is like at CPSC and what’s changed
• 6:25 - How CPSC strikes a balance between serious information and fun content
• 8:40 - Joseph explains the album drop campaign
• 13:50 - Taking a more creative approach to communicating with the public
• 15:52 - How Joseph gets creative ideas approved
• 19:28 - How government agencies are evolving on social
• 26:47 - How CPSC uses engagement data and social listening
• 29:34 - Joseph explains his favorite projects and why CPSC has a Marvel-like universe of characters
• 32:47 - Joseph asks our Social Pros hosts about following government accounts
• 37:08 - Why people are looking for more hopeful content on social
• 38:13 - Joseph’s top tip for anyone looking to become a social pro

Resources

• Grab your free Social Media Audit Bundle
• Follow the US Consumer Product Safety Commission on X
• Connect with Joseph on LinkedIn
• Join the Social Pros community on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.