Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic.

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The American Marketing Association is probably an organization you’re familiar with, and in this episode, we welcomed none other than the CEO himself, Bennie F. Johnson, for a fantastic conversation. Bennie shares some background of AMA and how it supports those on the academic and practitioner side of marketing.

We hear his thoughts on AI and the ethical and legal considerations that marketing pros need to know about – some of which differ by state and country. Bennie also explains why LinkedIn is the platform of choice for his personal brand and AMA.

Bennie shares his advice for the future marketing leaders out there, and we chat about why marketing today doesn’t just belong in the creative realm. There’s also a science to it (with a dash of magic too). He outlines how marketing pros can communicate the value of marketing to a wider organization, the importance of taking risks, and his advice for the Social Pros community.

In This Episode:

• 2:15 - How the American Marketing Association supports the marketing community
• 6:05 - Why marketers need communities more than ever
• 8:35 - How marketers can embrace AI
• 12:07 - What marketers need to know about different privacy regulations
• 14:20 - Balancing communication with community members
• 18:31 - How Bennie speaks to future marketers
• 21:45 - How marketers can communicate their value to a wider organization
• 25:53 - Why risk and curiosity are key to marketing
• 30:44 - Leading authentically in marketing
• 32:30 - Bennie’s one tip for those wanting to become a social pro

Resources

• Join the Social Pros community on LinkedIn
• American Marketing Association
• Connect with Bennie on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

In the world of podcasting, the most important element is the story you’re trying to tell. You can have all the best equipment at hand, but it’s the story that makes it. We’re getting a little meta this week with a podcast episode about podcast episodes and storytelling with Elaine Appleton Grant, CEO of Podcast Allies and Host of the Sound Judgment podcast.

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Now, we’re no strangers to sharing great stories on this podcast. But this episode is a little different. We peek behind the curtain and look at what it takes to unravel these stories in a podcast. And it all begins with the host.

The host of Sound Judgment and CEO of Podcast Allies, Elaine Appleton Grant, gives us a masterclass on how to tell a great story by asking great questions and being curious above all.

Elaine shares plenty of anecdotes from her career and the brilliant public speakers and podcasters she’s met along the way, including the former host of this very podcast, Jay Baer. In each of these stories, Elaine breaks down the key lessons she’s learned and teaches to others, including the importance of preparation, asking questions that really dig into the details, and how to be a good listener.

There’s so much to take away from this episode if you’re interested in starting a podcast or want to improve your hosting skills. But equally, there’s plenty of value if you’re in the business of telling stories on social media.

In This Episode:

• 2:25 - Why it’s so important to share and tell stories
• 4:00 - What Elaine learned from Jay Baer’s Standing Ovation podcast
• 5:50 - Elaine gives a breakdown of what her podcast is about
• 7:51 - Elaine’s background in storytelling
• 9:51 - How Elaine approaches getting into deeper stories on her podcast
• 16:34 - How framing questions the right way helps you mine for stories
• 22:54 - How to become a great listener
• 25:25 - Why curiosity is the key skill
• 26:29 - How looking for different perspectives can uncover multitudes of stories
• 33:08 - How do you start becoming an expert storyteller
• 37:11 - The final two questions

Resources

• Grab your free Social Media Audit Bundle
• The Sound Judgment podcast
• Podcast Allies
• Connect with Elaine on LinkedIn
• Follow Elaine on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging.

Full Episode Details

How do you take something like product safety information and turn it into a library of fun, interesting, and entertaining content? Well, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, shares his secrets in this episode.

We hear a rundown of what social is like at CSPC, how it’s changed since we last spoke, and Joseph’s creative approach to getting important information out there.

Joseph shares stories of unique social campaigns he’s worked on, from the CPSC album drop to its Marvel-like universe of characters, including Potato the Dog, Copernicus Jackson the Cat, and Quinn the Quarantine Fox, who all share important messages with the public.

Aside from talking about safety memes, Joseph chats about the importance of engagement data, evergreen content, and communicating different safety issues around the U.S.

In This Episode:

• 3:35 - What social media is like at CPSC and what’s changed
• 6:25 - How CPSC strikes a balance between serious information and fun content
• 8:40 - Joseph explains the album drop campaign
• 13:50 - Taking a more creative approach to communicating with the public
• 15:52 - How Joseph gets creative ideas approved
• 19:28 - How government agencies are evolving on social
• 26:47 - How CPSC uses engagement data and social listening
• 29:34 - Joseph explains his favorite projects and why CPSC has a Marvel-like universe of characters
• 32:47 - Joseph asks our Social Pros hosts about following government accounts
• 37:08 - Why people are looking for more hopeful content on social
• 38:13 - Joseph’s top tip for anyone looking to become a social pro

Resources

• Grab your free Social Media Audit Bundle
• Follow the US Consumer Product Safety Commission on X
• Connect with Joseph on LinkedIn
• Join the Social Pros community on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.