In this episode, I get to sit down and have a conversation with Influencer, Social Marketing Expert, Media Pro - Lutfullah "Lutfee" Anwari.

Lutfee has traveled the globe and seen come crazy things in his time, always searching for the highest in quality whether in a photograph, on film, in design, about fashion and other disciplines that favor his eye for the incredible.

Lutfee takes us through his time growing up in Afghanistan, raising his siblings, relocating to Austria, representing global brands, modeling and managing social media. Lutfee is currently the Head of Sales & Marketing for Launchguide as well as Director of Video & Photography. Find Lutfee @launchguide where he's a Digital Creator for the Agency, or @lutfee_anwari where he crushes and lets you take in high Men's Fashion.

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In this episode I do my best to provide updates to Launchguide and new resources that you can use to grow your business. We cover a swift framework that you can use to analyze and implement what you do with leads, an "organic" marketing framework so you can get found by your searchers, and lastly, sales execution strategies you can put into place to drive the bottom line.

*Shout out to Austin Hopkins of The Introvert Leader Podcast who had me on as a guest a while back and wow what a fun time. His latest episode just came out this week - check it out and download wherever you get your podcasts!

**Shout out to Nick & Angel of Bayside Exterior Cleaning who we hope to have on the show one day, we used their great work as an example in this episode.

***Shout out to Justeen Chromy of Level Up Network and the great work she's doing providing a great and safe space to meet business owners and professionals in Washington State - she's mentioned in this episode as well.

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To determine your path forward, you have to examine your past.

Marketing Models.

Go robust with a 9 part process that we deploy with clients or jump in on a simplified 5 parter that essentially anyone can use to ensure their marketing is on point. Lastly - go super zoomed out and high-level with a four-part theoretical framework that keeps it super simple and all in front of you.

- Matt & The Launchguide Team

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