This time, Josi answers the questions, as she discusses her work on markets, how they work and they, and how they might be changed.

Josi’s research looks at Scottish salmon farming, how this ties in with sustainability and the UN Sustainable Development Goals, and how low-carbon food can be delivered to a growing population while also taking animal welfare into account. This ties into an increasing prominence of sustainable across all marketing practice.

And find out how her past experience of working in business-to-business marketing applies to her teaching and to her research.

Find out more about Josi and her research here: https://www.lancaster.ac.uk/lums/people/josiane-fernandes2

Josi is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.

Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.

His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).

Find out more about Mike and his research here: https://www.lancaster.ac.uk/lums/people/mike-ryder

Josi is joined by Dr Carolyn Downs, who works on a range of subjects, including adult social care, problem gambling, and access to entrepreneurship for disadvantaged groups in society.

An important aspect of Carolyn’s research is speaking to and working with the people on the ground affected by the issues she is researching. She takes this work into her teaching around problematic consumption with consumer behaviour modules.

She also discusses Disneyland, Stonehenge and druids, and African safaris in the context of authenticity and tourism; and how you can bring theories learned in the classroom to life.

Find out more about Carolyn and her research here: https://www.lancaster.ac.uk/lums/people/carolyn-downs

Discover more about Carolyn’s work on the links between problem gambling and public health here: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_18/30/