She was absolutely determined to succeed. Hear how you can be too! I always want to bring interesting people to On the Brink with Andi Simon. You will love this interview with Maryles Casto. Her journey has been extraordinary, largely because of her ability to listen carefully, understand people’s needs, and create solutions that are part of her personal style and amazing business savvy. Thanks to an unquenchable can-do attitude and sheer hard work, Maryles made her travel agency the go-to travel company in Silicon Valley, serving the biggest names in tech and beyond. Listen to her story, get inspired, and please share. Watch and listen to our conversation here About Maryles: “Asian hospitality with Yankee business sense” Born in the Philippines, Maryles Casto is a pioneering travel industry executive and entrepreneur with 47 years of experience founding and leading companies to profitability. A former Philippine Airlines flight attendant, Casto created and helmed Silicon Valley-based Casto Travel, the West Coast’s largest privately owned travel management agency. (Casto Travel was frequently ranked among the Top 100 Fastest Growing Businesses in Silicon Valley and San Francisco, and ranked second in revenues among Silicon Valley women-owned businesses by Silicon Valley Business Journal in 2006.) In 2019, she sold the company to Flight Centre Travel Group of Australia. She is also the founder and owner of Casto Travel Philippines, Inc., as well as chairwoman and CEO of MVC Solutions, which provides travel industry businesses with back-office support, accounting and other services. Maryles has served on many business, civic and philanthropic boards, including the Commonwealth Club of California. She has been International Chair of the Committee of 200, an invitation-only group for the world’s most successful entrepreneurs, and she is a founding member of the Northern California branch of the International Women’s Forum. You can connect with Maryles on LinkedIn and her website, or email her at maryles.casto@castotravel.ph. Key takeaways from our interview: Business is all about anticipating the client’s needs.If you can’t believe in what you or your company is, how can you go out and sell?It’s not what you do. It’s what the clients are asking for.“There is a hole in the cloud, and whatever I do, I always have a hole in the cloud to get out.”It’s time for us to be kind to each other. More stories of women who dreamed big and achieved success in business: Debra Clary—Yes, You Can Become The Curious Leader You Were Meant To Be!Roseann and Clara Sunwoo—How Did Roseann And Clara Sunwoo Build A Successful Women’s Fashion Brand?Gemma Toner—An Exciting Woman Took A Moment Of Inspiration To Transform Other Women Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New HeightsOur new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhDOur website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: We’re giggling. But welcome to On the Brink With Andi Simon. I’m here to help you see, feel and think in new ways. My job is to get you off the brink, and our podcasts are here to bring people to you whom you might not know or meet people who have stories to share that are going to help you change your story. Now remember, every time you hear someone’s story, your own brain begins to shift things around until you go, oh, I can do that! Or wow, what a great idea. And so the whole idea of a podcast, whether you visualize it and see it or you listen to it, is to help you see, feel and think in new ways so that you can soar. And that’s why I bring wonderful people here, and people bring wonderful people to me. To be here today is just going to start out a little bit different. The co-author of our book, Edie Frazier, who is on the bottom of our screen here, she and I wrote Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. And it’s been quite a journey. And as Maryles Casto, who’s come to us through Edie has said, is that turning a page and changing your life is really amazing. But that’s what we wanted to do. And I wanted Edie to introduce Maryles to you, because she’s very important in her own life. And then Maryles will talk about her own journey so that you can learn from it, because there’s wisdom here that is going to be difficult to get from reading her bio or looking at her great website. So this is an opportunity for us to share. And in sharing, we can all grow together. Edie, thank you for joining us. Please, I can introduce Maryles Casto when you’re done more formally, but this is so special for you. Please tell us about your experiences ...
