Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that MSPs can level up and get the most bang for their buck and secure the most valuable leads and data from these events.

Lyle was always involved in the technology arena as he began his career in digital print production. He found his interests lay more in the hardware side of technology though and quickly turned his sights in that direction. Originally, Lyle focused on whole home theatre systems but again saw his interests lay elsewhere. It was for this reason, that in 2001, Lyle became what is commonly known as a trunk slammer; helping and supporting clients as he traveled from site to site. Over the years, Lyle developed, fostered, and maintained these initial connections and grew Wired for the Future to the success it is today. Lyle is no longer found traveling from site to site in his car but can be found behind his desk ensuring that the same support with the same personal connection he always prided himself on remains intact. No matter how large Wired for the Future becomes it is Lyle’s dream this level of service remains. He devotes his days to just that.

Connect with Lyle on LinkedIn:

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
  • https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
  • https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
  • https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa
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Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

• 00:00 How to market your MSP to a vertical

• 10:14 This productivity hack will help you Get Things Done

• 18:56 Engender happier, more productive staff

Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solutions, for joining me to talk about how MSP owners can keep their staff happy, make them feel valued, and increase their productivity – without spending a penny.

Dr. Kevin Gazzara is the Senior Partner of Magna Leadership Solutions established in 2007, and the coauthor of the acclaimed books “The Leader of OZ” and “Ready, Set, Get Hired”. He is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach and founder of CoachSultants.com. Kevin has taught and developed Management and Leadership career-changing programs in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities over the last 28 years. Dr. Gazzara’s work has been recognized for his international leadership development programs by Workforce Magazine, https://magnaleader.co/LTP. Kevin’s passion is in helping individuals find the leader within themselves.

Connect with Kevin on LinkedIn:

https://www.linkedin.com/in/kevingazzara/

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
  • https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
  • https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
  • https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa

Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

• 00:00 Why you need Big Mo in your business

• 08:01 Systemize your ability to under-promise and over-deliver

• 15:41 This expert can help you grow your MSP business

Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience of scaling MSP businesses, and how he uses that experience to coach other MSPs in how to scale their own businesses.

Brian has been part of the Managed Services industry since the early 2000s. He earned both his Bachelor’s and MBA from Baylor University. For over 20 years, Brian has worked in multiple MSPs and has bought and sold multiple MSPs. He’s been everything from a technician to Ops Manager to CFO to CEO. He has grown multiple MSPs to over $5 million in revenue and managed MSPs in excess of $15 million in revenue. Brian has a thorough understanding of all the ins and outs of running a highly successful MSP. But more importantly, he understands how to help MSP leaders get the most from their business. His expertise in leadership and coaching can help any MSP owner or CEO achieve the results they want in both business and life. He is passionate about finding the right clients for his coaching practice to help take their business and leadership to the next level.

Connect with Brian on LinkedIn:

https://www.linkedin.com/in/brianhoppe/

• Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
  • http://mspmarketingedge.com/about/
• Connect with me on LinkedIn:
  • https://www.linkedin.com/in/paul-green-msp-marketing/
• Find out about my MSP Marketing Edge service:
  • https://www.mspmarketingedge.com
• Subscribe to my YouTube channel:
  • https://www.youtube.com/mspmarketing
• You can join me in the MSP Marketing group on Facebook:
  • https://www.facebook.com/groups/mspmarketing/
• Subscribe to this podcast using your favourite podcast provider:
  • https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
  • https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351
  • https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast
  • https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucGF1bGdyZWVuc21zcG1hcmtldGluZy5jb20vZmVlZC9wb2RjYXN0?sa