In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage.

1. Lindsey explains how many GTM leaders struggle with data confidence, comparing traditional CRM data processes to agile software development, and highlighting the need for a more dynamic approach to data collection and analysis.
2. We delve into how observability can transform revenue operations by integrating various data signals, such as website activity and email interactions, to provide deeper insights and actionable recommendations.
3. Lindsey discusses the difference between AI that enhances productivity and AI that drives a competitive edge, emphasizing the importance of organizing and utilizing unique data assets.

As mentioned in the show: to build GTM infrastructure supporting data-driven decisions, you need to understand what data you have. Greg Meyer recently published a great maturity framework on LinkedIn, found HERE.

Lindsey Meyl

RevAmp

Mark Petruzzi

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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact.

And we continue to cover these topics:

1. Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape.
2. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shaping the future of B2B sales.
3. Metric-Based Sales Culture: We discussed how revenue leaders can seamlessly blend metric-based business approaches with people-driven sales cultures.

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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes:

1. Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape.
2. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shaping the future of B2B sales.
3. Metric-Based Sales Culture: We discussed how revenue leaders can seamlessly blend metric-based business approaches with people-driven sales cultures.

Kevin shared insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. We explored how SaaS metrics are leveraged in sales leadership and team coaching, focusing on the top metrics that matter most.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.