This special edition of 'The Wireless Way' transitions from solely audio to include video, featuring a detailed discussion with guest DBA (David Bailey Aldrich) who has recently joined GoExceed as the director of channel sales in August 2023. The conversation begins with DBA's extensive background in telecom and technology, touching upon his sales career beginning in retail at Nordstrom and his journey into the telecom and technology sectors. DBA shares personal anecdotes, including lessons learned and his passion for singing. The focus then shifts to the challenges businesses face in managing mobile environments and the solutions offered by GoExceed. The partnership between GoExceed and Spectrotel is announced, highlighting its potential to deliver comprehensive managed mobility services. DBA elaborates on the application of AI and machine learning in optimizing mobile expenses and the broader impact of managed mobility services across various industries. The conversation concludes with advice for sales advisors on leveraging GoExceed's offerings to provide value to clients and the importance of solution-oriented sales approaches.

00:00 Welcome to a Unique Edition of The Wireless Way

00:44 Introducing Guest DBA: A Telecom and Technology Veteran

01:59 DBA's Journey: From Retail to Telecom Titan

03:00 DBA's Unexpected Talent: A Singer with a Diverse Repertoire

04:02 Transitioning to Telecom: A Story of Opportunity and Growth

05:41 The Power of Perspective: Turning Setbacks into Stepping Stones

07:05 Exploring Enterprise Wireless Expense Management with GoExceed

07:32 The Surprising Lack of Awareness and Adoption in Telecom Solutions

11:50 Best Practices for Selling Telecom Solutions and Demonstrating Value

16:11 Real-World Impact: Saving Money and Streamlining Operations

18:18 Innovative Reporting and Cost Optimization

19:55 The Power of AI and Machine Learning in Business

22:31 Enhancing Device Lifecycle Management and Security

24:41 Strategic Advice for Advisors in Mobility and Expense Management

28:46 Exploring Verticals and Opportunities

31:17 Closing Thoughts and Strategic Partnership Announcement

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In this episode of 'The Wireless Way,' host Chris Whitaker interviews David Ripner, who has spent 30 years in the wireless industry. Ripner recounts starting his career with humble beginnings conducting surveys in malls, which eventually led him to sales and into the wireless sector.

He details his progression from working on pagers in 1994 to playing a significant role in establishing the Dallas market for a paging company, and later transitioning into cellular sales as the industry evolved. Ripner also discusses founding the mobility marketplace, aimed at helping businesses and government customers manage their cell phone accounts more efficiently through device management solutions. The conversation covers the challenges of data wiping, the importance of securing decommissioned devices, and how the industry's approach to device lifecycle management and business operations has changed over the years.

Ripner emphasizes the value of listening to customers' needs to evolve services and solutions in the fast-paced wireless industry.

00:00 Welcome to The Wireless Way: Meet David Ripner

01:00 David's Unique Journey into the Wireless Industry

03:29 The Evolution from Pagers to Cell Phones

06:45 The Birth and Mission of The Mobility Marketplace

08:01 The Intricacies of Device Lifecycle Management

18:13 Securing Devices: The Overlooked Aspect of Cybersecurity

19:27 Reflecting on Changes in the Wireless Industry

26:53 David's Passion for Problem-Solving and Customer Feedback

28:45 Wrapping Up: The Importance of Security and Customer Feedback

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Unusually Unusual Marketing Insights with Amy Bailey

In this episode of 'The Wireless Way', host Chris Whitaker converses with Amy Bailey, the force behind Unusually Unusual Consulting. Amy shares her journey from working for her father's call accounting business to becoming a marketing dynamo and the creator of memorable experiences, from incentive trips to marketing content enrichment. The discussion delves into the nuances of channel marketing, the effectiveness of virtual vs. in-person events, the strategy behind successful marketing swag, and the evolving landscape of channel marketing. Amy emphasizes the importance of creating memorable experiences and the impact of thoughtful marketing materials over quantity. The episode also introduces the Channel Marketing Association, founded by Amy and her partner, aimed at sharing best practices and fostering community among marketing professionals.

00:00 On the Road: A Special Episode of The Wireless Way

00:20 Introducing Amy Bailey: The Heartbeat of Unusually Unusual Consulting

02:15 Amy's Journey: From Call Accounting to Marketing Maven

05:41 Mastering MDF: Strategies for Maximizing Marketing Funds

10:53 The Evolution of Event Marketing: In-Person vs. Virtual

16:38 The Art of Follow-Up: Maximizing Event ROI

18:06 Swag Strategy: Investing in Quality Giveaways

18:31 Rethinking Swag: Quality Over Quantity

19:27 Innovative Swag Ideas: The Reader Glasses Story

21:13 Understanding Your Audience for Effective Swag

23:49 The Future of Channel Marketing and Community Building

26:26 The Evolution of Channel Marketing: Data-Driven Strategies

28:10 Personal Insights and the Unusually Unusual Company Story

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