Unusually Unusual Marketing Insights with Amy Bailey

In this episode of 'The Wireless Way', host Chris Whitaker converses with Amy Bailey, the force behind Unusually Unusual Consulting. Amy shares her journey from working for her father's call accounting business to becoming a marketing dynamo and the creator of memorable experiences, from incentive trips to marketing content enrichment. The discussion delves into the nuances of channel marketing, the effectiveness of virtual vs. in-person events, the strategy behind successful marketing swag, and the evolving landscape of channel marketing. Amy emphasizes the importance of creating memorable experiences and the impact of thoughtful marketing materials over quantity. The episode also introduces the Channel Marketing Association, founded by Amy and her partner, aimed at sharing best practices and fostering community among marketing professionals.

00:00 On the Road: A Special Episode of The Wireless Way

00:20 Introducing Amy Bailey: The Heartbeat of Unusually Unusual Consulting

02:15 Amy's Journey: From Call Accounting to Marketing Maven

05:41 Mastering MDF: Strategies for Maximizing Marketing Funds

10:53 The Evolution of Event Marketing: In-Person vs. Virtual

16:38 The Art of Follow-Up: Maximizing Event ROI

18:06 Swag Strategy: Investing in Quality Giveaways

18:31 Rethinking Swag: Quality Over Quantity

19:27 Innovative Swag Ideas: The Reader Glasses Story

21:13 Understanding Your Audience for Effective Swag

23:49 The Future of Channel Marketing and Community Building

26:26 The Evolution of Channel Marketing: Data-Driven Strategies

28:10 Personal Insights and the Unusually Unusual Company Story

Support the show