• The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby

  • Feb 5 2024
  • Length: 30 mins
  • Podcast
The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby cover art

The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby

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  • Summary

  • In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.

    Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.

    In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.

    Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities

    Key Takeaways:

    • Building a successful skincare brand through a customer-centric approach and marketing strategies.
    • Business growth strategies and prioritisation.
    • Customer nurturing and testing strategies for a skincare subscription brand.
    • Starting an ecommerce store and managing a business.
    • Ecommerce growth strategies.
    • Entrepreneurship, marketing, and product development.

    Links:

    Website - https://www.absolutecollagen.com

    LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135

    www.pinkleopard.co.uk
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