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WRP TV

Written by: We are Polymer
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  • Summary

  • Dive into the world of digital advertising with WRP TV. Our team of experts shares valuable insights, strategies, and tips on navigating Amazon ads, Paid Search, and Paid Social. Stay informed and stay ahead of your competition with our in-depth analysis and industry knowledge.
    © 2024 We Are Polymer Ltd. All rights reserved
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Episodes
  • WRP TV Episode 8: Power up your PPC campaigns with value based bidding

    WRP TV Episode 8: Power up your PPC campaigns with value based bidding
    May 3 2024

    This week the team discussed why you should use value-based bidding in your Google ads campaigns to drive more conversions and a more efficient campaign
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    5 mins
  • WRP TV Episode 7: The Pitfalls of Google's Performance Max

    WRP TV Episode 7: The Pitfalls of Google's Performance Max
    Apr 26 2024

    In this episode, Gary Reid is joined by Lucy and Jen to discuss Performance Max, an advertising format on Google. They cover topics such as the complexity of performance max, the importance of patience, the timing and planning of campaigns, the need for conversions and volume, the use of audience signals and assets, and the available bidding strategies. They also touch on the limitations of performance max, such as the lack of transparency and control, and the reliance on scripts for data insights.
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    22 mins
  • WRP TV Episode 6: How to structure your Amazon brand store for success

    WRP TV Episode 6: How to structure your Amazon brand store for success
    Apr 26 2024

    In this weeks episode Gary, Jen and Lucy discuss the important elements that make your Amazon brand store successful.
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    14 mins
Management & Leadership Personal Success Marketing & Sales Economics
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