• What's the point of brochures?

  • May 9 2024
  • Length: 33 mins
  • Podcast
What's the point of brochures? cover art

What's the point of brochures?

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  • Summary

  • This week's episode is all about that staple fixture of showrooms and their relationship with the brands they sell - brochures.


    • What do retailers and designers actually use them for?
    • What do they say about the brand?
    • Do suppliers assume they get given out to every potential customer who comes through the door?
    • Are too many simply thrown away and wasted?
    • Should they have prices in them or not?


    Such simple things touch on so many different aspects of the day-to-day life of a retailer so we're talking it all through with retailers Paul Crow, the MD of Ripples, and Adam Wollerton from Bathroom + Kitchen Eleven in Surrey AND in the supplier's corner Sofia Charalambous from Origins Living.


    It's fascinating stuff so let me know what you think, here's my email andrewdavies@taylistmedia.com




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