Consumers today have finely-tuned BS detectors. They can spot a forced endorsement from a mile away. That's why authenticity is crucial – it's like a breath of fresh air in a sea of staged content. So, when influencers keep it real, they're NOT just selling a product; they're sharing an experience, a story, or a recommendation that resonates!

Discover your perfect influencer effortlessly with tools like SARAL, forming genuine direct-to-creator bonds in an instant. You can utilize this All-In-One tool to automate your outreach, shipping and track their post performance as well. So, get your 14-day customized free-trial now! 

And today on eComm Simplified, we decided to sit down for a chat with the CEO of SARAL, Yash Chavanon on how to ace the authenticity game with the right influencer strategies. 

Here are our handpicked bits of our discussion👇

05.49: How can brands maintain their authentic voice while capitalizing on influencer collaborations? 

As Yash points out the importance of influencer authenticity that resonates with brand values, suggests teaming up with influencers who understand what your brand stands for!

9.32: 3 Common brand mistakes while hiring an influencer

Yash points out the 3 mistakes that many brands make when they start out while shedding light on developing long-term relationships with influencers rather than just hiring. 

29.05  Creative Guidelines Vs. Creative Brief - What’s best for your influencer?

Yash idolizes giving away creative guidelines instead of creative briefs to your influencers so that you give them the freedom of expressing themselves through your product. A win-win? A yes-yes.

If you are ready to fuel your store's growth with authentic influencer marketing, then get your coffee ready and join us while we unlock the secrets to high conversions. In just under an hour, you'll dive into the strategies that crack the code for rapid expansion.

🎧 Don't miss out on the complete episode – tune in here

Who said the 'thank you' page is just for gratitude? It's the perfect spot to sprinkle a little extra love with upsells that'll help you “⁠ReConvert⁠” them & leave your customers thanking you even more! This episode is all about NOT letting go of your customers post their order💞

Today on ⁠eComm Simplified⁠, we decided to sit down for a chat with the CEO of ReConvert, ⁠Eric Even Haim ⁠on how to ace the customer’s post-purchase journey. He’s here to share some golden nuggets of Upselling – adding checkout upsells, one-click upsells, thank-you page offers, and so much more.

Here are our handpicked bits of our discussion👇

11:20 3 ways to optimize your Thank You page

As Eric points out how Upselling is one of the secret keys to success for industry giants Amazon, eBay or AliExpress…he stresses the importance of embracing the 3 best ways to optimize your Thank You Page which can help bring in more revenue.  

19:07 How to prevent the customer from choice paralysis? 

Too much icing can kill the essence of the cake! The same way, offering too many products or buying options can put them in a spot. This is what Eric calls “The Choice Paralysis” and throws light on what NOT TO DO in your customer’s journey on your website. 

So, if you are up for a high conversion ride on your Shopify Store, grab your coffee and tune in now to crack the growth code in less than an hour.

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Dive into the 10th episode of eComm Simplified, where we chat with William Gasner, CMO and Co-founder of Stack Influence. William demystifies influencer marketing, weighing in on the micro vs. macro influencers debate, and sharing how to balance creative control while preserving authenticity.

This power-packed episode is all you need to level up your influencer marketing game. Listen now for your dose of actionable insights. Don't miss out. 🎧

01:40 Journey to Stack Influence

05:57 Key factors to consider when selecting influencers for a campaign

09:21 Building long-term relationships with influencers.

10:40 Dealing with risks in giving creative control to influencers.

12:00 The magic of perfect creative briefing – how to keep your influencers on track without curbing their creativity.

13:00 Micro over macro – why smaller can indeed be better when selecting influencers for your brand

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