Showing results by publisher "Gildan Media" in Science & Engineering

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Neuroscience in small bits for the brain-curious. From magazine covers to Hollywood blockbusters, neuroscience is front and center. This popular interest has inspired many questions from people who wonder just what is going on in the three pounds of tissue between their ears.

The Second Declaration opens with a fascinating "Chinese Dream", and turns it into the common dream of all mankind. Absolutely original, with vivid style, verve, imagination and sharp view points, The Second Declaration is a fascinating vision of future economies, the development trends of future cultures, and the development trends of future mankind.

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital - and give precise focus to your innovation efforts and strategic priorities.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

When philosophy professor Adam Briggle moved to Denton, Texas, he had never heard of fracking. Only five years later, he would successfully lead a citizens' initiative to ban hydraulic fracturing in Denton - the first Texas town to challenge the oil and gas industry. On his journey to learn about fracking and its effects, he leaped from the ivory tower into the fray. In beautifully narrated chapters, Briggle brings us to town hall debates and neighborhood meetings where citizens wrestle with issues few fully understand.

What part of memory is reliable fact, what part creative embellishment? Which favorite presuppositions are unfounded, which statistically biased? By conjoining two opposing mind-sets - the suspension of disbelief required in storytelling and the skepticism inherent in the scientific method - best-selling mathematician John Allen Paulos has created an unusual hybrid, a composite of personal memories and mathematical approaches to reevaluating them.

Physics for Rock Stars is not a weighty treatise on science, but a personal tour of physics from a quirky friend. Anyone who's ever wondered why nature abhors a vacuum, what causes magnetic attraction, or how to jump off a moving train or do a perfect stage dive will find answers and a few laughs, too. No equations, numbers, or tricky concepts - just an inspiring and comical romp through the basics of physics and the beauty of the organized universe.

Distinguished authors like Daniel Kahneman, Dan Ariely, and Nassim Nicholas Taleb have written much about the flaws in the human brain when it comes time to make a decision. Our intuitions and passions frequently fail us, leading to outcomes we don't want. In this audiobook, Eyal Winter, Professor of Economics and Director of the Center for the Study of Rationality at the Hebrew University of Jerusalem, wonders: why? If our emotions are so destructive and unreliable, why has evolution left us with them?

In Waves, Fredric Raichlen traces the evolution of waves, from their generation in the deep ocean to their effects on the coast. He explains, in a way that is readily understandable to nonscientists, both the science of waves themselves and the technology that can be used to protect us against their more extreme forms, including hurricanes and tsunamis.

The bonds we are capable of feeling toward other people - how we know and belong to one another - provide fascinating glimpses into the intricacies of human behavior. Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness.

Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science, which will revolutionize medicine and change the way we think about and treat disease.

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.

The great economic boom times in American history have come because of fortuitous discoveries. Natural resources (coal first, then oil) fueled vast economic and industrial expansions, which helped create and supply new markets. The last genuine economic game changer was the technology boom of the 1990s, which gave the U.S. a global competitive advantage based on electronics and silicon. In defiance of the recessionary times (in 1990), he saw the coming boom. Now, in 2013, he sees the threshold of another.

Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body culture, mindset, and leadership and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.

Spaceflight is one of the greatest human achievements of the 20th century. The Soviets launched Sputnik, the first satellite, in 1957; less than 12 years later, the American Apollo astronauts landed on the moon.

Is there a point to recycling? Is recycling even good for the environment? In this volume in the MIT Press Essential Knowledge series, Finn Arne Jørgensen answers: it depends. From a technical point of view, recycling is a series of processes - collecting, sorting, processing, manufacturing. Recycling also has a cultural component; at its core, recycling is about transformation and value, turning material waste into something useful - plastic bags into patio furniture, plastic bottles into T-shirts.