Showing results by publisher "Brilliance Audio" in Personal Success

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.

In Fix It, the authors present the startling results of their Workplace Accountability Study - conducted over three years, involving more than forty thousand participants from organizations across the globe: the most comprehensive study on workplace accountability ever conducted. When accountability is not working on the job, in the team or the organization as a whole, everyone is left asking how to fix it.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Everything you do in life involves some sort of negotiation. You negotiate with your boss over your salary...with your coworkers over where to hold a meeting...and even with your family about where to take a vacation. When you buy a car, sell an idea, or solve any problems that involve others, your ability to negotiate is the key factor to getting what you want, and what you deserve. How to Become a Better Negotiator shows you the five basic steps of negotiation, how to avoid negotiation pitfalls and arrive at a successful conclusion.

"We're sorry but your recommendation wasn't approved." We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets, and competing agendas, it's difficult to cut through the clutter and garner the required support.

Attitude affects every facet of our lives - from the way we handle stress to how we communicate at work. The way we view difficulties and setbacks can make the difference between success and failure. Roger Fritz has devoted his career to helping people overcome obstacles and achieve their goals by changing their outlook on life.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.

New Rules of the Game provides insights, tips and direction to women in business, based on experiences from author and HGTV co-founder Susan Packard's own 30 year career, along with a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls "gamesmanship" - a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness.

Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

VICTORIOUS in the War of American Independence, Alexander Hamilton and the founding fathers built the first successful democratic government. They'll forever go down in history as having changed the rules of leadership and redefined what it means to ignite change in people.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Decade of Change features insights and wisdom into how to manage, and make the most of, change. Vinton Cerf, co-creator of the Internet, peers into the Web's future. Nobel Prize winner Daniel Kahneman probes the nature of decision making. Lieutenant General Russel Honoré, the Hurricane Katrina hero, offers leadership lessons he applied in that crisis. Visionary executive Ray Anderson makes a powerful business case for environmental sustainability.

At the highest level of any pursuit, the difference between the two top performers in a contest is always mental. One holds it together - while the other falls apart. The same is true in business. Whether you are confronting a crisis, making a pitch, negotiating a deal, or facing a deadline, your mindset can give you the edge. When the Pressure's On brings peak performance principles to the boardroom, revealing five core mental skills that enable professionals to excel while under duress.

Whether it's at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the art of negotiation.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

Women are steadily showing up in powerful positions, and better communication and public speaking give women the ability to develop their full potential, seize every opportunity, and realize their aspirations. Whether pitching for new business, delivering a talk at a conference, raising money for a non-profit, or communicating one-on-one with coworkers, women can become effective, powerful communicators when they learn to speak with authenticity and confidence.

Ambition is a blessing. It is a key motivator driving people to achieve their hopes and dreams. But for many, accomplishment is never enough. In a culture obsessed with fame and celebrity, the burning desire for acclaim, conquest, and domination can be overwhelming - to the detriment of one's personal life. This is ambition addiction: the all-encompassing yearning for success at any cost.