Showing results by publisher "Brilliance Audio" in Marketing & Sales
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Written by: Bill Price, David Jaffe
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
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Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?
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The Best Service Is No Service
- How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
- Narrated by: Jim Bond
- Length: 10 hrs and 11 mins
- Release date: 2008-04-29
- Language: English
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Price: $32.00 or 1 Credit
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- Written by: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Release date: 2018-03-09
- Language: English
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Written by: Tim Hughes, Matt Reynolds
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 36 mins
- Unabridged
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 36 mins
- Release date: 2019-06-18
- Language: English
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Fewer, Bigger, Bolder
- From Mindless Expansion to Focused Growth
- Written by: Sanjay Khosla, Mohanbir Sawhney, Richard Babcock - contributor
- Narrated by: Scott Merriman
- Length: 6 hrs and 49 mins
- Unabridged
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Why the best way to drive growth might be to focus rather than expand When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results - focus and simplicity - in advising Fortune 500 companies.
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Fewer, Bigger, Bolder
- From Mindless Expansion to Focused Growth
- Narrated by: Scott Merriman
- Length: 6 hrs and 49 mins
- Release date: 2014-07-24
- Language: English
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Written by: Jon Taffer, Karen Kelly
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Unabridged
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Very insightful and easy to listen to
- By Andrew Pololos on 2021-03-12
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- Narrated by: Luke Daniels
- Length: 7 hrs and 14 mins
- Release date: 2013-10-21
- Language: English
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- Written by: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Release date: 2013-10-15
- Language: English
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- Written by: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Release date: 2014-05-29
- Language: English
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Written by: Renee Evenson
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Unabridged
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrated by: Sandra Burr
- Length: 6 hrs and 40 mins
- Release date: 2017-12-12
- Language: English
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Written by: Matthew E. May
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Unabridged
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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A valuable tool for any creative endeavor.
- By Roger Meloche on 2022-03-13
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Release date: 2016-05-27
- Language: English
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The 25 Sales Habits of Highly Successful Salespeople
- Written by: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Unabridged
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Learn sales from the best in the business! Now you can join the millions of salespeople who have followed Stephan Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets.
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The 25 Sales Habits of Highly Successful Salespeople
- Narrated by: Stephan Schiffman
- Length: 2 hrs and 5 mins
- Release date: 2014-12-16
- Language: English
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Unabridged
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Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.
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Driven to Delight
- Delivering World-Class Customer Experience the Mercedes-Benz Way
- Narrated by: Joseph A. Michelli
- Length: 7 hrs and 31 mins
- Release date: 2015-12-06
- Language: English
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Live It!
- Achieve Success by Living with Purpose
- Written by: Jairek Robbins
- Narrated by: Jairek Robbins
- Length: 5 hrs and 26 mins
- Unabridged
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Jairek Robbins, decorated performance coach and lifestyle entrepreneur, guides you through his proven, step-by-step process for filling the gap between where you are today and where you want to be. In reassuring and easy-to-understand language, Robbins helps you build a strong foundation for authentic happiness. Each chapter is strategically designed to engage you with personal reflections and challenges that will encourage you to make immediate improvements to your everyday behavior.
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Live It!
- Achieve Success by Living with Purpose
- Narrated by: Jairek Robbins
- Length: 5 hrs and 26 mins
- Release date: 2014-09-30
- Language: English
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Written by: Harley Manning, Kerry Bodine
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Unabridged
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The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Release date: 2012-08-28
- Language: English
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Escape from Cubicle Nation
- From Corporate Prisoner to Thriving Entrepreneur
- Written by: Pamela Slim
- Narrated by: Sandra Burr
- Length: 11 hrs and 45 mins
- Unabridged
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Millions of people hate their jobs, or have recently lost one, and would love to start a small business. Yet very few actually try, because the process feels as scary as jumping off a cliff. No matter how boring or stressful a job might be, it's hard to give up a salary and benefits. But for some, it can be the smartest, happiest decision of a lifetime.
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Important topic covered by a lot of water
- By Valery on 2020-02-11
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Escape from Cubicle Nation
- From Corporate Prisoner to Thriving Entrepreneur
- Narrated by: Sandra Burr
- Length: 11 hrs and 45 mins
- Release date: 2009-04-30
- Language: English
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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worth your time
- By Kevin Mcisaac on 2019-07-08
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release date: 2019-01-29
- Language: English
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The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- Written by: Ken Kupchik, Jeb Blount - foreword
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Unabridged
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Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).
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The Sales Survival Handbook
- Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in Sales
- Narrated by: Scott Merriman
- Length: 4 hrs and 32 mins
- Release date: 2017-09-12
- Language: English
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Audio Branding
- Using Sound to Build Your Brand
- Written by: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release date: 2019-05-21
- Language: English
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Written by: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 2019-04-01
- Language: English
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How the Poor Can Save Capitalism
- Rebuilding the Path to the Middle Class
- Written by: John Hope Bryant
- Narrated by: J. D. Jackson
- Length: 4 hrs and 16 mins
- Unabridged
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This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.
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How the Poor Can Save Capitalism
- Rebuilding the Path to the Middle Class
- Narrated by: J. D. Jackson
- Length: 4 hrs and 16 mins
- Release date: 2014-07-22
- Language: English
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The New Elite
- Inside the Minds of the Truly Wealthy
- Written by: Jim Taylor, Doug Harrison, Stephen Kraus
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
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We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, it seems we would know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people, and how did they get that way?
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The New Elite
- Inside the Minds of the Truly Wealthy
- Narrated by: Jim Bond
- Length: 7 hrs and 7 mins
- Release date: 2008-09-18
- Language: English
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