Showing results by publisher "Brilliance Audio" in Marketing & Sales
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Audio Branding
- Using Sound to Build Your Brand
- Written by: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release date: 2019-05-21
- Language: English
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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worth your time
- By Kevin Mcisaac on 2019-07-08
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release date: 2019-01-29
- Language: English
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The Introvert's Complete Career Guide
- From Landing a Job, to Surviving, Thriving, and Moving on Up
- Written by: Jane Finkle
- Narrated by: Angela Dawe
- Length: 6 hrs and 58 mins
- Unabridged
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In today's fast-paced, unstable workplace achieving success requires speaking up, promoting oneself and one's ideas, and taking initiative. Extroverts, fearless in tooting their own horns, naturally thrive in this environment, but introverts often stumble. If you question your ability to perform and succeed in this extroverted work culture, The Introvert's Complete Career Guide is custom fit for you. In this supportive, all-inclusive handbook, Jane Finkle demonstrates how to use your introverted qualities to their best advantage.
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The Introvert's Complete Career Guide
- From Landing a Job, to Surviving, Thriving, and Moving on Up
- Narrated by: Angela Dawe
- Length: 6 hrs and 58 mins
- Release date: 2019-02-01
- Language: English
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- Written by: Suzanne M. Paling
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Unabridged
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This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas.
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Release date: 2017-01-03
- Language: English
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Creative Change
- Why We Resist It...How We Can Embrace It
- Written by: Jennifer Mueller Ph.D.
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 9 mins
- Unabridged
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One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.
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Creative Change
- Why We Resist It...How We Can Embrace It
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 9 mins
- Release date: 2017-01-17
- Language: English
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How the Poor Can Save Capitalism
- Rebuilding the Path to the Middle Class
- Written by: John Hope Bryant
- Narrated by: J. D. Jackson
- Length: 4 hrs and 16 mins
- Unabridged
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This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approach that can possibly save the American Dream. John Hope Bryant, successful self-made businessman and founder of the nonprofit Operation HOPE, says business and political leaders are ignoring the one force that could truly re-energize the stalled American economy: the poor.
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How the Poor Can Save Capitalism
- Rebuilding the Path to the Middle Class
- Narrated by: J. D. Jackson
- Length: 4 hrs and 16 mins
- Release date: 2014-07-22
- Language: English
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Price: $21.00 or 1 Credit
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Unlabel
- Selling You Without Selling Out
- Written by: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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decent story, but a bit misleading.
- By Anonymous User on 2021-01-13
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Unlabel
- Selling You Without Selling Out
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Release date: 2013-10-01
- Language: English
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Going Lean
- How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
- Written by: Stephen A. Ruffa
- Narrated by: Jim Bond
- Length: 7 hrs and 19 mins
- Unabridged
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In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.
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Going Lean
- How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
- Narrated by: Jim Bond
- Length: 7 hrs and 19 mins
- Release date: 2017-04-10
- Language: English
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Written by: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
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The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Release date: 2015-12-27
- Language: English
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The Power of Experiments
- Decision-Making in a Data Driven World
- Written by: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 2020-06-16
- Language: English
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Written by: David R. Bell
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Unabridged
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Release date: 2014-07-15
- Language: English
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Coffee for One
- How the New Way to Make Your Morning Brew Became a Tempest in a Coffee Pod
- Written by: KJ Fallon
- Narrated by: James Anderson Foster
- Length: 4 hrs and 24 mins
- Unabridged
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Reminiscent of God in a Cup and The Devil's Cup, this is an inside look into the modern business of making coffee. But rather than a general history, Coffee for One focuses on the revolution that made single serve the most popular way to consume coffee worldwide, and the competition and conflict that got us here.
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Coffee!!!!
- By Cliff on 2018-11-24
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Coffee for One
- How the New Way to Make Your Morning Brew Became a Tempest in a Coffee Pod
- Narrated by: James Anderson Foster
- Length: 4 hrs and 24 mins
- Release date: 2018-01-30
- Language: English
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Written by: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release date: 2015-12-27
- Language: English
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- Written by: Alexander Taub, Ellen DaSilva
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Unabridged
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Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Release date: 2014-07-25
- Language: English
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New Slow City
- Living Simply in the World's Fastest City
- Written by: William Powers
- Narrated by: Adam Verner
- Length: 7 hrs and 40 mins
- Unabridged
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Burned-out after years of doing development work around the world, William Powers spent a season in a 12-foot-by-12-foot cabin off the grid in North Carolina, as recounted in his award-winning memoir Twelve by Twelve. Could he live a similarly minimalist life in the heart of New York City? To find out, Powers and his wife jettisoned 80 percent of their stuff, left their 2,000-square-foot Queens townhouse, and moved into a 350-square-foot "micro-apartment" in Greenwich Village.
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Engaging
- By Tereza on 2022-09-08
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New Slow City
- Living Simply in the World's Fastest City
- Narrated by: Adam Verner
- Length: 7 hrs and 40 mins
- Release date: 2019-04-16
- Language: English
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Written by: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Unabridged
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Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
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Difference
- The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 19 mins
- Release date: 2014-04-30
- Language: English
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Unabridged
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One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 25 mins
- Release date: 2014-04-30
- Language: English
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Unabridged
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrated by: Joseph A. Michelli, Tom Parks
- Length: 8 hrs and 32 mins
- Release date: 2014-07-25
- Language: English
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- Written by: Daniel Rowles, Thomas Brown
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Unabridged
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Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.
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Building Digital Culture
- A Practical Guide to Successful Digital Transformation
- Narrated by: Tom Parks
- Length: 8 hrs and 39 mins
- Release date: 2019-05-21
- Language: English
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Fewer, Bigger, Bolder
- From Mindless Expansion to Focused Growth
- Written by: Sanjay Khosla, Mohanbir Sawhney, Richard Babcock - contributor
- Narrated by: Scott Merriman
- Length: 6 hrs and 49 mins
- Unabridged
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Why the best way to drive growth might be to focus rather than expand When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results - focus and simplicity - in advising Fortune 500 companies.
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Fewer, Bigger, Bolder
- From Mindless Expansion to Focused Growth
- Narrated by: Scott Merriman
- Length: 6 hrs and 49 mins
- Release date: 2014-07-24
- Language: English
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