Showing titles in History & Culture

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning initiatives, aka predictive AI projects, from conception to deployment.

As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three misfits banded together to challenge Hitler’s dominance at the apex of motorsport: the Grand Prix. Their quest for redemption culminated in a remarkable race that is still talked about in racing circles to this day - but which, soon after it ended, Hitler attempted to completely erase from history.

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

Overturn everything you knew about history’s greatest minds in this raucous and hilarious book, where it turns out there's a finer line between "genius" and "idiot" than we've previously known. “As Albert Einstein almost certainly never said, everyone is a genius – but if you judge a fish...

From Oxford's leading AI researcher comes a fun and accessible tour through the history and future of one of the most cutting edge and misunderstood field in science: Artificial Intelligence The somewhat ill-defined long-term aim of AI is to build machines that are conscious, self-aware, and...

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Artificial Intelligence is no longer confined to data science and automation—it’s now a powerful ally in the creative process. AI in Creative Workflows explores how cutting-edge AI tools are reshaping the way artists, designers, writers, and content creators conceptualize, produce, and refine their work.

Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals.

In November 2022, a webpage was posted online with a simple text box. It was ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world’s...

Block by Block offers an original perspective on thermodynamic science and history based on the three approaches of a practicing engineer, academician, and historian. The book synthesizes and gathers into one accessible volume a strategic range of foundational topics involving the atomic theory, energy, entropy, and the laws of thermodynamics.

Harvard Medical School psychologist and Huffington Post blogger Craig Malkin addresses the "narcissism epidemic," by illuminating the spectrum of narcissism, identifying ways to control the trait, and explaining how too little of it may be a bad thing. "What is narcissism?" is one of the fastest...

This book is not about the newest tricks or the latest trends. Instead, it revisits the early practices and ideas that made Instagram grow in its beginning, bringing back what users and creators once relied on. If you’re looking for the next update or cutting-edge hacks, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, then you’ve found the right guide.

Who invented beds? When did we start cleaning our teeth? How old are wine and beer? Which came first: the toilet seat or toilet paper? What was the first clock? Every day, from the moment our alarm clock wakes us in the morning until our head hits our pillow at night, we all take part in rituals that are millennia old. Structured around one ordinary day, A Million Years in a Day reveals the astonishing origins and development of the daily practices we take for granted.

There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, and that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better.

Award-winning author and mathematician Joseph Mazur provides an engaging exploration of how the understanding of time has evolved throughout human history and offers a compelling new vision, submitting that time lives within us. Our cells, he notes, have a temporal awareness, guided by environmental cues in sync with patterns of social interaction. Listeners learn that, as a consequence of time's personal nature, a 48-hour journey on the Space Shuttle can feel shorter than a six-hour trip on the Soyuz capsule and that the Amondawa of the Amazon do not have ages.

As we approach a great turning point in history when technology is poised to redefine what it means to be human, The Fourth Age offers fascinating insight into AI, robotics, and their extraordinary implications for our species. “If you only read just one book about the AI revolution, make it...

From the New York Times bestselling authors of Abundance, Bold, and The Future Is Faster Than You Think comes a bold exploration of what it means to stay human in a world where technology has granted us godlike power. In 1968, Stewart Brand declared: “We are as gods—and we might as well get...

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.