Showing results by publisher "University Press Audiobooks" in Business & Careers

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

America searched for an answer to "The Labor Question" during the Progressive Era in an effort to avoid the unrest and violence that flared so often in the late 19th and early 20th century.

In My Forty Years with Ford, Charles Sorensen-sometimes known as "Henry Ford's man," sometimes as "Cast-iron Charlie"-tells his own story, and it is as challenging as it is historic. He emerges as a man who was not only one of the great production geniuses of the world but also a man who called the plays as he saw them. He was the only man who was able to stay with Ford for almost the full history of his empire, yet he never hesitated to go against Ford when he felt the interests of the company demanded...

How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past fifty years. Readers may wonder, "Why European companies?" Yet Europe is the ideal place to seek the key to long-term success; half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world.

They're loyal, loving, and big-hearted - dogs are our best friends for a good reason. Yet they have much more to offer than just love and friendship. Let CEO Scott MacDonald and rescue dog Sadie show you how to have a more rewarding life and a more successful career in Think Like a Dog.

You can't copyright facts, but is news a category unto itself? Without legal protection for the "ownership" of news, what incentive does a news organization have to invest in producing quality journalism that serves the public good? This book explores the intertwined histories of journalism and copyright law in the United States and Great Britain, revealing how shifts in technology, government policy, and publishing strategy have shaped the media landscape.

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$.

The completion of the transcontinental railroad in May 1869 is usually told as a story of national triumph and a key moment for American Manifest Destiny. The Railroad made it possible to cross the country in a matter of days instead of months, paved the way for new settlers to come out west, and helped speed America's entry onto the world stage as a modern nation that spanned a full continent. It also created vast wealth for its four owners, including the fortune with which Leland Stanford would found Stanford University some two decades later.

In 1980, Exxon U.S.A., the world's largest corporation, began development of a five-billion-dollar oil shale industry in the pristine Colorado River Valley. Within eighteen months, Exxon had canceled its elaborate Colony project and 2,100 workers were immediately laid off. Boomtown Blues chronicles the social, environmental, and economic havoc created by one of the most expensive boom and bust cycles in the history of the American West. 

What have jobs really been like for the past 40 years and what do the workers themselves say about them? In What Workers Say, Roberta Iversen shows that for employees in labor market industries—like manufacturing, construction, printing—as well as those in service-producing jobs, like clerical work, healthcare, food service, retail, and automotive—jobs are often discriminatory, are sometimes dangerous and exploitive, and seldom utilize people’s full range of capabilities. Most importantly, they fail to provide any real opportunity for advancement.

No-Excuses Innovation argues for innovation and a clear, targeted strategy for planning and implementation that will help small and medium-sized mature enterprises (SMMEs) thrive through reinvention and renewal.