Showing results by publisher "Knopf Canada" in Business & Careers

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

Medical doctor and broadcaster Chris van Tulleken has spent his career trying to reframe the conversation around eating right, balancing the hard (and sometimes shocking) facts about what we're putting into our bodies with empathy for the natural desire to keep eating what we like, have time for, and can afford. As he argues in this book, we are all participants in an experiment we didn't consent to, one to determine how to get us to buy as much ultra-processed food as possible.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

In 2004, an enigmatic charter captain named Al Anderson caught and tagged one Atlantic bluefin tuna off New England's coast. Fourteen years later that same fish—dubbed Amelia for her ocean-spanning journeys—was caught again, this time in a Mediterranean fish trap. Over his fishing career, Al marked more than sixty thousand fish with plastic tags, an obsession that made him nearly as many enemies as it did friends. His quest landed him in the crossfire of an ongoing fight between a booming bluefin tuna industry and desperate conservation efforts.