Showing results by publisher "Penguin Audio" in Business & Careers

Professor Sir David Omand, formerly both a director of GCHQ and the UK's Security and Intelligence Coordinator, shows how to manage crises in myriad forms, using methodologies employed by the British intelligence agencies. Through gripping examples from Professor Omand's storied career, this book will equip you with military intelligence techniques such as situational awareness and adaptive resilience that can be used in any crisis, from the professional to the personal.

In this hilarious, fascinating and insightful expose, industry insider Peter Smith reveals the massive blunders and dodgy dealings taking place around the world as private companies and public-sector bodies buy goods and services. A recent report showed that over 90 per cent of procurement projects fail. So, why are so many billions wasted on ineptitude, mismanagement and, in some cases, fraud?

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

While working in a particularly toxic environment, Karlyn Borysenko came to this liberating realization: She couldn't control other people, but she could control herself, her perspective, and her actions. Now an organizational psychologist, consultant, and executive coach, Borysenko tells us how to bridge the gap between where we are now and what will bring us the most professional success and happiness. We must achieve self-mastery - by accepting responsibility for our actions, understanding our innate work style, and discerning when and how to push outside our comfort zone.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

Lisa Sugar has an amazing job. She spends her days at PopSugar creating content about pop culture, must-have handbags and makeup, healthy recipes, and Instagram-worthy sweets. She manages an enormously successful, growing company with employees who love what they do. And her life is just as great at home. She and her husband have three daughters, and she's the number one soccer mom who loves reading bedtime stories every night.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

In Competition Is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few. Meagher has spent years campaigning against these multi-billion- and trillion-dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.

Moral imperatives aside, the business case for diversity and inclusion is clear - they are clear drivers of innovation, profit and employer brand. But how can male white leadership implement this change? There's no denying it's difficult - perhaps you feel left out of the conversation, afraid to make mistakes and confused about the evolving language of diversity and inclusion. In this practical guide, leading diversity specialists Felicity Hassan and Suki Sandhu OBE teach you how to create an inclusive environment for your employees and have educated conversations about diversity.

When Gene Sperling was in charge of coordinating economic policy in the Obama White House, he found himself surprised when serious people in Washington told him that the Obama focus on healthcare was a distraction because it was “not focused on the economy.” How, he asked, was the fear felt by millions of Americans of being one serious illness away from financial ruin not considered an economic issue? Too often, Sperling found that we measured economic success by metrics like GDP.

The 25th Secretary of Defense takes listeners behind the scenes to reveal the inner workings of the Pentagon, its vital mission, and what it takes to lead it. The Pentagon is the headquarters of the single largest institution in America: the Department of Defense. The DOD employs millions of Americans. It owns and operates more real estate and spends more money than any other entity. It manages the world’s largest and most complex information network and performs more R&D than Apple, Google, and Microsoft combined.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change - whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start. Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more.

Do work you love. Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness. On hand is Gavin Strange, a creative working by night under the name of JamFactory and by day at Aardman Animations - the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.

When you get the right balance in life, you can do amazing things: create, perform, lead a team, build a great company, raise a family. But so often the scales tip, and we feel overwhelmed and stressed. Michael Townsend Williams, an adman turned yoga teacher and mindfulness coach, is an advocate of 'welldoing' - leading a busy and productive life, but not at the expense of our health and well-being. And key to this? Our breath.

The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy, and it is human skill which develops them. However, the skills of the pitch are not only relevant to the world of business; rather, they apply to just about every significant personal transaction in your life....

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Sales genius is a team sport. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones - the last thing you need when millions of dollars are on the line. Dealstorming is Tim Sanders’s term for a structured, scalable, repeatable process that can break through any sales deadlock. He calls it “a Swiss Army knife for today’s toughest sales challenges”.

The best-selling author of Perfectly Legal returns with a powerful new expose.

Holly Tucker MBE - co-founder of notonthehighstreet and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.