Titres dans Commerce électronique

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In 2008, while the world was busy panicking about the global financial crisis, a computer programmer going by the name of Satoshi Nakamoto posted a message on an out-of-the-way mailing list. 'I've been working on a new electronic cash system,' he said. Nobody seemed to care. ‘It might make sense to get some just in case it catches on,’ he suggested. How right he was. What he had programmed would become the world’s most famous alternative currency – Bitcoin.

Despite Jack Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma in His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years - comprised entirely of Ma's own thought-provoking and candid quotes.

Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in 17 countries.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.

Ninety-five percent of people fail with Amazon FBA, but why? The culprit usually isn’t a lack of knowledge...I mean, there’s tons of courses and free content floating around the internet. Rather, the culprit is the self-sabotaging negative mindset that most people are programmed with.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

My name is Alexander Shelton, Amazon consultant and entrepreneur. I am passionate about helping people around the world create and expand their own Amazon business. Over the years, I have helped many companies and private sellers benefit from the significant potential of selling on Amazon through FBA (Fulfillment by Amazon) through my Amazon Training Programmes and I have written this book to help you do the same even if starting completely from scratch!

Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the "smart-cuts", and ensuring that all your efforts amount to an empire rather than financial ruin.

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.

Email marketing might be the most misunderstood and screwed up part of small business marketing around. And it's not their fault. Because most of what the email marketing experts and gurus tell you a) doesn't work; b) makes people not open your emails; c) doesn't work. I learned the hard way. I've probably sent more crappy, unopened emails than anybody around. And back in the heyday, when people actually looked forward to getting emails, it was okay.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition - and even the future of humanity itself.

Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Tired of chasing side hustles that don’t work? The ChatGPT Hustle by Max Dalton is your blueprint for building multiple online income streams—without needing any tech skills, budget, or experience. In this practical, no-fluff guide, you'll discover 7 proven ways to earn $2,000+ per month using free or low-cost AI tools like ChatGPT, Canva, and more.

The H30K™ Method is not just another marketing book — it's the proven playbook firearm professionals have been waiting for. After the Aurora Batman Movie Massacre of 2012, Andy Hallinan left his successful corporate marketing career to become a firearm instructor, driven by the urgent need to make communities safer. But when his new business struggled, Andy realized that knowing how to teach wasn’t enough he had to master transformational marketing.

Are your email campaigns getting lost in the inbox? Discover how to supercharge engagement and ROI with AI-Powered Email Marketing Campaigns: Optimizing for Maximum Engagement. This comprehensive guide reveals how artificial intelligence is revolutionizing email marketing–and how you can harness its power in your own business. Written by John O’Maley, the book blends disciplined strategy with cutting-edge tech insights.

Unleash the power of artificial intelligence to transform your marketing results! In AI-Powered Marketing: How Machine Learning Can Skyrocket Your Ad Campaigns, former Army Ranger and P&G brand expert John O’Maley demystifies the world of AI for marketers and business owners. Written in an engaging, conversational style, this book shows you how even a modest budget can harness cutting-edge AI and machine learning techniques to grow your business.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.