Showing results by author "Eric A. Johnson" in All Categories

The answer to the question that everyone should be asking. Everyone talks about the economy, worries about it, and are dependent on it. But how many can describe what it is? What its purpose is? Can you? How can we make the economy better if most do not have a clue what it is? Why such low interest rates? How does it happen? Who benefits? What is debt? How is it created? Why is it created? Who benefits? What is wealth, and what happens when not enough is created?

Quick - what do you worry about most? Your cell phone giving you cancer? The public bathroom you're using being dirty? GMOs in your food? An asteroid strike? Something else? In this witty and evidence-based book, Lise Johnson and Eric Chudler get to the root of our worries, all the while using science to help tame the anxiety beast. 

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.  

Neuroscience in small bits for the brain-curious. From magazine covers to Hollywood blockbusters, neuroscience is front and center. This popular interest has inspired many questions from people who wonder just what is going on in the three pounds of tissue between their ears.

Who were the Gestapo officers? Were they merely banal paper shufflers, or were they recognizably evil? Were they motivated by an eliminationist anti-Semitism? Did the average German know about the mass murder of Jews and other undesirables while they were happening? Exactly how was Nazi terror applied in the daily lives of ordinary Jews and Germans? Eric A. Johnson answers these questions as he explores the roles of the individual and of society in making terror work.