Showing results by author "Peter Wilken" in All Categories
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Written by: Peter Wilken
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Release date: 2024-04-04
- Language: English
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Price: $31.26 or 1 Credit
Sale price: $31.26 or 1 Credit
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