Showing results by narrator "Rory Sutherland" in All Categories
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 2019-05-07
- Language: English
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Price: $32.62 or 1 Credit
Sale price: $32.62 or 1 Credit
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Hacking the Unconscious
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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you can get this for free on the BBC website
- By Anna W on 2022-09-02
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 2021-04-08
- Language: English
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Price: $20.51 or 1 Credit
Sale price: $20.51 or 1 Credit
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Rory Sutherland
- Audible Sessions: FREE Excusive Interview
- Written by: Holly Newson
- Narrated by: Rory Sutherland
- Length: 23 mins
- Original Recording
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Joining us at Audible Studios is British advertising executive Rory Sutherland, whose TED talks have been viewed nearly seven million times. He has recently released his book Alchemy: The Surprising Power of Ideas That Don't Make Sense. In many areas of our lives, reason plays an infinitesimal part. We are driven by unconscious desires. We are drawn to the beautiful, the extravagant and the absurd, such as tiny bottles of fragrance. If you want to influence people's choices, you have to bypass reason.
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Well Presented
- By Bob Bradley on 2020-12-30
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Rory Sutherland
- Audible Sessions: FREE Excusive Interview
- Narrated by: Rory Sutherland
- Length: 23 mins
- Release date: 2019-05-21
- Language: English
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