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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Version intégrale Livre audio
- Catégories: Affaires et carrières, Réussite personnelle
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Hacking the Unconscious
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 4 h et 39 min
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
Auteur(s): Rory Sutherland
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Lost and Founder
- A Painfully Honest Field Guide to the Startup World
- Auteur(s): Rand Fishkin
- Narrateur(s): Rand Fishkin
- Durée: 9 h et 1 min
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Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
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A MUST Read for any start up or Founder
- Écrit par Richard le 2020-02-06
Auteur(s): Rand Fishkin
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How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Robot voice, ack.
- Écrit par Tommy le 2018-11-29
Auteur(s): Byron Sharp
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This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
Auteur(s): Terry O'Reilly
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- Auteur(s): Marc Benioff, Carlye Adler
- Narrateur(s): Ax Norman
- Durée: 7 h et 54 min
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
Auteur(s): Marc Benioff, Autres
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
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Hacking the Unconscious
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 4 h et 39 min
- Production originale
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Histoire
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
Auteur(s): Rory Sutherland
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Lost and Founder
- A Painfully Honest Field Guide to the Startup World
- Auteur(s): Rand Fishkin
- Narrateur(s): Rand Fishkin
- Durée: 9 h et 1 min
- Version intégrale
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Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
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A MUST Read for any start up or Founder
- Écrit par Richard le 2020-02-06
Auteur(s): Rand Fishkin
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How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
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Au global
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Performance
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Histoire
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Robot voice, ack.
- Écrit par Tommy le 2018-11-29
Auteur(s): Byron Sharp
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This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
Auteur(s): Terry O'Reilly
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Behind the Cloud
- The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
- Auteur(s): Marc Benioff, Carlye Adler
- Narrateur(s): Ax Norman
- Durée: 7 h et 54 min
- Version intégrale
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Au global
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Performance
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How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
Auteur(s): Marc Benioff, Autres
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Version intégrale
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
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The 22 Immutable Laws of Branding
- Auteur(s): Al Ries, Laura Ries
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
- Écrit par Sam Itani le 2020-02-04
Auteur(s): Al Ries, Autres
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Version intégrale
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Auteur(s): Dan S. Kennedy
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Scientific Advertising
- Auteur(s): Claude C. Hopkins
- Narrateur(s): Paul Jones
- Durée: 2 h et 4 min
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Good use of the *modified Scientific Method
- Écrit par BilldeMooy le 2022-06-05
Auteur(s): Claude C. Hopkins
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Shawn Compton
- Durée: 9 h et 20 min
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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A must listen
- Écrit par Sheryl Plouffe le 2021-09-14
Auteur(s): Dan S. Kennedy
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- Auteur(s): Dan Ariely
- Narrateur(s): Simon Jones
- Durée: 7 h et 22 min
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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PAINFUL
- Écrit par Jacqueline LaBlonde le 2020-02-03
Auteur(s): Dan Ariely
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- Auteur(s): Robert W. Bly
- Narrateur(s): Barry Abrams
- Durée: 14 h et 3 min
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Good book but a big part it is useless
- Écrit par Axile le 2021-09-05
Auteur(s): Robert W. Bly
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
Auteur(s): Richard Shotton
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Contagious
- Why Things Catch On
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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This book is common sense. Don't waste your time.
- Écrit par Lord Patrick le 2021-01-06
Auteur(s): Jonah Berger
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Play Bigger
- How Pirates, Dreamers and Innovators Create and Dominate Markets
- Auteur(s): Al Ramadan, Dave Peterson, Christopher Lochhead, Autres
- Narrateur(s): Sean Pratt
- Durée: 8 h et 7 min
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The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
Auteur(s): Al Ramadan, Autres
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The Catalyst
- How to Change Anyone's Mind
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs, Fred Irby
- Durée: 6 h et 46 min
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Good follow up for Influence the book
- Écrit par Amazon Customer le 2020-04-27
Auteur(s): Jonah Berger
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
Auteur(s): Seth Godin
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Jobs to Be Done
- Theory to Practice
- Auteur(s): Anthony W. Ulwick
- Narrateur(s): Tom Askin
- Durée: 3 h et 17 min
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Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
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Okay a bit too long
- Écrit par Mr. P le 2022-05-03
Auteur(s): Anthony W. Ulwick
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
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Ce que les auditeurs disent de Alchemy
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Lenny
- 2019-12-15
Mind-expanding
This book will open up a world of opportunities by changing the way you think. Every chapter was filled with fascinating insights, countless aha moments.
I only have one gripe: What the author frames as “anti-rational thinking” is really *expanded* rationality; a rationality that is broad enough to encompasses the the strange, counter-intuitive quirks of human psychology.
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- Tom Beakbane
- 2021-05-07
Entertaining with unexpected insights
It's a humorous repudiation of mainstream academic ways of thinking about human nature. Rory reads it well.
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- Queen of the Thrones™ Customer Service
- 2021-02-28
A Royal Gem- just too good to miss!
This book is a Royal gem! Love the view over time! Real life examples come alive!
The author narrates so there are parts not found in the written book. His add lib is fabulous. “OMG, I’m talking about bees again!” Loved the first part so much I started audio listening and with the book highlighting the pearls of his practice. I have a new view of marketing, advertising and communicating with people and nature environments. Love the snake oil salesman and Shakespeare reference. “Something isn’t good or bad, only what you think makes it so!” Just too good to miss! A reread again and again!
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- Hugo Rodriguez
- 2020-07-14
Best of Rory!
A cohesive continuum or Rorys thinking, read by himself with quarks and oops included.
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- Paul Dean
- 2020-06-07
Irrational doesn't mean incorrect, and the inverse
Definitely read this book. I'm looking or more now by Rory Sutherland. Enthusiast five stars!
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- Shane Duquette
- 2020-04-29
Rory Sutherland's narration is truly special
This book is great. An easy 5-star rating. One of my very favourites.
Rory's narration is equally fantastic. Not only did he narrate it himself, but he's also a truly engaging speaker, and he even went through the trouble of adding extra jokes to help the writing flow properly in audio format.
This is the best narration I've ever listened to. Truly great.
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- nikko
- 2019-12-06
Exceptional!
So much of what we need to manage in business and life can’t be measured, or falls outside the nice, lean, easy to understand box of logic and data. This book is the answer.
If you work in management or have employees, you need to read this.
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- Hubie444
- 2019-11-21
Wonderful and Badly Needed
A great dive into how humans really work vs how most organizational decisions happen. With tech eating the world this dose of alchemy and wizardry is a necessary antidote needed to understand what really makes us tick. Also, Rory's accent and British humor makes the read infinitely more enjoyable.
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- Nick Saxby
- 2019-10-18
Unexplainable?
Honestly one of my favourite books that I’ve ever read (or heard?). Besides Rory having a great voice for audio, his ideas are purely spectacular. I wish I was friends with this man.
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- Utilisateur anonyme
- 2019-09-25
A must read for anyone who works with people...
This book is a much needed kick in the ass. I think anyone who works with people (everyone) should read this. If life were black and white we wouldn’t need alchemy, but it’s not, so we do.
Of note, the audiobook is spectacular. Read by Rory himself, it ads a certain character to the narrative that only he could deliver.
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- anon.
- 2019-07-23
One of the best books I’ve read
Who will like this book
* Anyone who makes any kinds of product — software products, physical products, experiences, processes, workplaces, cultures, etc
* Any entrepreneur seeking to create valuable businesses
* Anyone who wants to understand what is True in the world
* Any Charlie Munger fans
* Any Slate Star Codex fans
* If people would describe you as highly rational, highly logical, etc, you’ll like this book
* Anyone seeking ways to find undervalued ideas will like this book
* Anyone who wants to maximize people’s subjective well-being
The benefits you’ll get from this book
* You’ll be able to see the world, and in particular people, more accurately
* You’ll be able to make more valuable, more loved products (software product, advertising as a product, process as a product, etc) and experiences
* It makes the valuable task of independent thinking slightly easier
Conclusion
* This book is a critical reminder that the world isn’t what it seems to be.
* It feels like a lesson, or a reminder, about what’s true in the world. A reminder that many of the beliefs you’ve been holding in your brain aren’t accurate, and therefore are leading you to misperceive the world. And it’s much easier to create value and valuable things if you accurately perceive the world!
* I’ve read somewhere between 500 and 1000 non-fiction books, and Alchemy is in my top 10 all-time.
After you read it
* If you like this book, other books that you’ll like include: “Elephant in the Brain” by Simler/Hanson and any books by Geoffrey Miller on signaling and the hidden reasons we do things, “The Righteous Mind” by Haidt on understanding the truth behind people’s stated beliefs and reasoning, “Talking to Humans” on understanding the things we really want rather than the things we say we want, “The Secret of Our Success” on the ways things that seem irrational can be highly valuable.
P.S. It’s great as an audiobook — the author reads it himself, and he has a very relaxed and conversational style reading of it. I normally like audiobooks, and this style was even easier and more enjoyable to listen to than most audiobooks, so I hope other audiobook producers copy this style!
67 les gens ont trouvé cela utile
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- Obaidullah Hamidi
- 2019-09-30
It is okay
Okay audiobook. While author makes some excellent points, but at the same time those points are counter arguments that are completely looked over. Moreover, the entire book felt like a point of view of an elite, while generally the customer base for majority of products are not elites.
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- Jerry Smith
- 2019-07-17
True Alchemy for Management Consulting
Rory Sutherland has written a master class in critical thinking for the hardcore business leaders of the day. Too often we allow the logic side of Psycho-Logic to dominate all that we do. "Focus on the facts! Don't be so emotional..."
Mr. Sutherland challenges assumptions around Management belief systems that blind us from the realities of why people actually make purchase decisions. Hint: It's not our unbelievable systems... (i.e. supply chains, financial models, etc..) - the Logic side. Don't misunderstand that these things have tremendous value, but rather that we are collectively missing massive opportunities to connect "magically" with our clients through the Psycho side of Psych-Logic.
If you're in management consulting like myself, you will never speak to your clients in the same way again. Thank you Rory!
Sincerely,
Jerry
Chief Alchemist for Digital Product Design Firm
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- Joel
- 2019-09-05
Worthwhile Read
Rory Sutherland doesn't always look at things and ideas like many people would and he explains why we shouldn't either. If you are a behavior economist (like me) you will love this book. Rory reads it himself and that might be the only fault and it is slight, sometimes it seems like he is reading a speech. However this is almost always an entertaining book that makes one think.
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- Elijah
- 2020-03-06
I hope nobody else buys this book
I’d like if everyone would continue to be confused and not understand a lot about life. Please don’t buy this book
This is up there with Atomic Habits and that’s one of the self improvement books of all time
4 les gens ont trouvé cela utile
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- Benita Webb-Talmadge
- 2020-04-02
My new favorite book!
I am obsessed with this book and how it challenges me to see creative solutions to problems. I could not have read it during a better time (in quarantine). I have mentally reframed this pandemic as a chance to enjoy being valuable and loved without the American pressure to work to prove I matter! This book is a must read if you want to get a jump start on improving how to see your life for how amazing it is!
3 les gens ont trouvé cela utile
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- G. Frank
- 2019-09-15
Confirms Marketing is for Snake oil salesmen
I really wanted to like this book. For me, the content comes through as more lead than gold. The book is choppy and fragmented. Rory interjects tons of historic trivia and hopes it will elevate his ideas. It does not. I have heard this referred to as hiding low value ideas in high value language.
His main thesis is that solving business problems requires more creative than logical ideas. I agree. However, not sure that’s a new or cutting edge idea today as it was 20 years ago. Companies are able to gather their own customer data, which leads to their own insights, effectively cutting out people like Rory. Naturally, he wrote a book to try to defend his existence and attack the technology that is likely to replace him. Not sure he succeeded. The most interesting details are actually from someone else, the famous economist Daniel Kahneman, who has written his own books, which I have already read. He is much better at explaining his own ideas than Rory.
That being said, I do think others should still read it and reach their own conclusions.
13 les gens ont trouvé cela utile
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- K. Wilson
- 2020-03-18
Something to think about
This book really gives you a lot to think about. It's not the conventional marketing book. If you march to the beat of your own drum this book will explain why that's not a bad idea, although not necessarily good.
2 les gens ont trouvé cela utile
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- Amazon Customer
- 2019-11-11
accidentally marketed
great look at illogical marketing and human behavior that doesn't always follow the rules
2 les gens ont trouvé cela utile
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- J A R Paez
- 2019-08-03
Quite excellent (in British Englis)
This book invited me to value those things that normally are underrated or even criticized, like doing nothing.
2 les gens ont trouvé cela utile