Gratuit avec l'essai de 30 jours
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Acheter pour 6,99$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Vous pourriez aussi aimer...
-
Hacking the Unconscious
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 4 h et 39 min
- Production originale
-
Au global
-
Performance
-
Histoire
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
-
you can get this for free on the BBC website
- Écrit par Anna W le 2022-09-02
Auteur(s): Rory Sutherland
-
African American Herbalism
- A Practical Guide to Healing Plants and Folk Traditions
- Auteur(s): Lucretia VanDyke
- Narrateur(s): Sanya Simmons
- Durée: 5 h et 4 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This first-of-its-kind herbal guide takes you through the origins of herbal practices rooted in African American tradition—from Ancient Egypt and the African tropics to the Caribbean and the United States. Inside you'll find the stories of herbal healers like Emma Dupree and Henrietta Jeffries, who made modern American herbalism what it is today. After rediscovering the forgotten legacies of these healers, African American Herbalism dives into the important contributions they made to the world of herbalism.
Auteur(s): Lucretia VanDyke
-
Hawaiian Mythology: The Legends and Myths of Hawaii
- The Fables and Folk-Lore of a Strange People
- Auteur(s): King David Kalakaua
- Narrateur(s): James Francis Markert
- Durée: 20 h et 14 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Dive into the captivating realm of The Legends and Myths of Hawaii, where the mystical allure of the Pacific islands comes alive through the mesmerizing fables and folk-lore shared by none other than the esteemed King David Kalakaua. Prepare to be transported to a time when oral traditions were the heart of Hawaiian culture, as the illustrious monarch weaves a tapestry of enchanting stories that have been cherished for generations.
Auteur(s): King David Kalakaua
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 6 h et 55 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
-
Failing to get this book will cost you more than you likely already owe
- Écrit par Alex Kazam le 2022-04-30
Auteur(s): Donald Miller
-
Integrity
- The Courage to Meet the Demands of Reality
- Auteur(s): Henry Cloud
- Narrateur(s): Henry Cloud
- Durée: 5 h et 14 min
- Version abrégée
-
Au global
-
Performance
-
Histoire
Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.
-
-
Why missing paragraphs?
- Écrit par Tom J. le 2023-02-17
Auteur(s): Henry Cloud
-
This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
-
So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
Auteur(s): Terry O'Reilly
-
Hacking the Unconscious
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 4 h et 39 min
- Production originale
-
Au global
-
Performance
-
Histoire
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
-
you can get this for free on the BBC website
- Écrit par Anna W le 2022-09-02
Auteur(s): Rory Sutherland
-
African American Herbalism
- A Practical Guide to Healing Plants and Folk Traditions
- Auteur(s): Lucretia VanDyke
- Narrateur(s): Sanya Simmons
- Durée: 5 h et 4 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This first-of-its-kind herbal guide takes you through the origins of herbal practices rooted in African American tradition—from Ancient Egypt and the African tropics to the Caribbean and the United States. Inside you'll find the stories of herbal healers like Emma Dupree and Henrietta Jeffries, who made modern American herbalism what it is today. After rediscovering the forgotten legacies of these healers, African American Herbalism dives into the important contributions they made to the world of herbalism.
Auteur(s): Lucretia VanDyke
-
Hawaiian Mythology: The Legends and Myths of Hawaii
- The Fables and Folk-Lore of a Strange People
- Auteur(s): King David Kalakaua
- Narrateur(s): James Francis Markert
- Durée: 20 h et 14 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Dive into the captivating realm of The Legends and Myths of Hawaii, where the mystical allure of the Pacific islands comes alive through the mesmerizing fables and folk-lore shared by none other than the esteemed King David Kalakaua. Prepare to be transported to a time when oral traditions were the heart of Hawaiian culture, as the illustrious monarch weaves a tapestry of enchanting stories that have been cherished for generations.
Auteur(s): King David Kalakaua
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 6 h et 55 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
-
Failing to get this book will cost you more than you likely already owe
- Écrit par Alex Kazam le 2022-04-30
Auteur(s): Donald Miller
-
Integrity
- The Courage to Meet the Demands of Reality
- Auteur(s): Henry Cloud
- Narrateur(s): Henry Cloud
- Durée: 5 h et 14 min
- Version abrégée
-
Au global
-
Performance
-
Histoire
Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.
-
-
Why missing paragraphs?
- Écrit par Tom J. le 2023-02-17
Auteur(s): Henry Cloud
-
This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
-
So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
Auteur(s): Terry O'Reilly
-
How to Make Disease Disappear
- Auteur(s): Rangan Chatterjee
- Narrateur(s): Matthew Waterson
- Durée: 5 h et 26 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
How to Make Disease Disappear is Dr. Rangan Chatterjee’s revolutionary, yet simple guide to better health - a much-needed, accessible plan that will help you take back control of your health and your life. A physician dedicated to finding the root cause of ill health rather than simply suppressing symptoms with drugs, Dr. Chatterjee passionately advocates and follows a philosophy that lifestyle and nutrition are first-line medicine and the cornerstone of good health.
-
-
Great information and reminders for a healthy you!
- Écrit par Rhonda Kurucz le 2022-02-07
Auteur(s): Rangan Chatterjee
-
Storytelling with Data
- A Data Visualization Guide for Business Professionals
- Auteur(s): Cole Nussbaumer Knaflic
- Narrateur(s): Cole Nussbaumer Knaflic
- Durée: 5 h et 43 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
-
-
Descriptive, informative, brilliant resource for learning data visualization.
- Écrit par l le 2024-01-17
Auteur(s): Cole Nussbaumer Knaflic
-
The Almanack of Naval Ravikant
- A Guide to Wealth and Happiness
- Auteur(s): Eric Jorgenson, Tim Ferriss
- Narrateur(s): Vikas Adam
- Durée: 4 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.
-
-
Released for free
- Écrit par Sarah le 2021-07-11
Auteur(s): Eric Jorgenson, Autres
-
Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- Auteur(s): Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
-
-
Super annoyed
- Écrit par Utilisateur anonyme le 2023-12-08
Auteur(s): Mark Goulston MD
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- Auteur(s): Paul Jarvis
- Narrateur(s): Paul Jarvis
- Durée: 7 h et 32 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Start small, then choose your path
- Écrit par smaclell le 2019-12-04
Auteur(s): Paul Jarvis
-
Dirty Genes
- A Breakthrough Program to Treat the Root Cause of Illness and Optimize Your Health
- Auteur(s): Ben Lynch
- Narrateur(s): Kaleo Griffith
- Durée: 7 h et 46 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
A leading expert in epigenetics - how genes switch on and off - provides a revolutionary, holistic, and personalized approach to better health by improving how your genes behave to prevent and reverse common ailments, chronic illnesses, and life-threatening diseases, including cardiovascular disease, autoimmune disorders, anxiety, depression, digestive issues, obesity, cancer, diabetes, and more.
-
-
Narcissistic
- Écrit par kimberlee le 2020-09-28
Auteur(s): Ben Lynch
-
Verbal Judo, Updated Edition
- The Gentle Art of Persuasion
- Auteur(s): George J. Thompson PhD, Jerry B. Jenkins, Lee Fjelstad - foreword, Autres
- Narrateur(s): Keith Szarabajka
- Durée: 6 h et 12 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.
-
-
Useful, though with a tad too much self-promotion
- Écrit par P K le 2018-07-08
Auteur(s): George J. Thompson PhD, Autres
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Version intégrale
-
Au global
-
Performance
-
Histoire
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
-
A big nothing-burger
- Écrit par lyleg le 2023-03-07
Auteur(s): Ryan Holiday
-
Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- Auteur(s): Dan Ariely, Jeff Kreisler
- Narrateur(s): Simon Jones
- Durée: 9 h et 12 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
-
-
Solid Book on Money and How We Think About It
- Écrit par h le 2023-02-24
Auteur(s): Dan Ariely, Autres
-
Make It Stick
- The Science of Successful Learning
- Auteur(s): Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel
- Narrateur(s): Qarie Marshall
- Durée: 8 h et 34 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.
-
-
Good science, bad journalism
- Écrit par Nam Hee Kim le 2018-05-18
Auteur(s): Peter C. Brown, Autres
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
Auteur(s): April Dunford
-
Knowledge and Decisions
- Auteur(s): Thomas Sowell
- Narrateur(s): Robertson Dean
- Durée: 20 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This reissue of Thomas Sowell’s classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America’s most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making—a gap that threatens not only our economic and political efficiency but our very freedom.
-
-
Brilliant. Required material for modern humans
- Écrit par Matt le 2018-04-26
Auteur(s): Thomas Sowell
Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan
“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” —Robert B. Cialdini, author of Influence
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
D'autres livres audio du même...
narrateur:
Ce que les auditeurs disent de Alchemy
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global
-
Performance
-
Histoire
- Shane Duquette
- 2020-04-29
Rory Sutherland's narration is truly special
This book is great. An easy 5-star rating. One of my very favourites.
Rory's narration is equally fantastic. Not only did he narrate it himself, but he's also a truly engaging speaker, and he even went through the trouble of adding extra jokes to help the writing flow properly in audio format.
This is the best narration I've ever listened to. Truly great.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Lenny
- 2019-12-15
Mind-expanding
This book will open up a world of opportunities by changing the way you think. Every chapter was filled with fascinating insights, countless aha moments.
I only have one gripe: What the author frames as “anti-rational thinking” is really *expanded* rationality; a rationality that is broad enough to encompasses the the strange, counter-intuitive quirks of human psychology.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Jeremy Westcott
- 2023-12-26
Unleashing the Power of Irrational Thinking
A mind-expanding journey into the art of irrational thinking. Brilliantly crafted, it inspires innovation, challenges norms, and reveals the magic in embracing the illogical.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Mark
- 2023-06-05
Fascinating and full of examples
Full of dozens of fascinating examples of seemingly irrational consumer behaviors and why they make perfect sense. It’s these examples that are valuable in conversations with stodgy nonbelievers. Big bonus: read by the author in his charming British voice.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Yosh Hsuen
- 2023-05-30
brilliant
what a fantastic book! one great insight after another. Rory Sutherland has a brilliant way of looking at things.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- doodlepad
- 2023-05-19
A blind purchase, well worth it
Thoroughly enjoyed this, I couldn’t “put it down!” Clever insights backed by relevant and entertaining anecdotes and superb storytelling. A must listen.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Amazon Customer
- 2023-04-12
Excellent
Lots of knowledge and clever insights no one is thinking about or considers, all while narrated in a fun and engaging style.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Tom Beakbane
- 2021-05-07
Entertaining with unexpected insights
It's a humorous repudiation of mainstream academic ways of thinking about human nature. Rory reads it well.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Marisol Teijeiro
- 2021-02-28
A Royal Gem- just too good to miss!
This book is a Royal gem! Love the view over time! Real life examples come alive!
The author narrates so there are parts not found in the written book. His add lib is fabulous. “OMG, I’m talking about bees again!” Loved the first part so much I started audio listening and with the book highlighting the pearls of his practice. I have a new view of marketing, advertising and communicating with people and nature environments. Love the snake oil salesman and Shakespeare reference. “Something isn’t good or bad, only what you think makes it so!” Just too good to miss! A reread again and again!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Hugo Rodriguez
- 2020-07-14
Best of Rory!
A cohesive continuum or Rorys thinking, read by himself with quarks and oops included.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.