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30 Days to a More Powerful Brain contains practical real-world application of breakthrough discoveries in science, psychology, and business. The material is structured so you can learn quickly and apply it to any area of your life, no matter what age you are - in 30 days!

Personality differences: they're what make life so rich and fascinating - and often so frustrating, too. Especially at work, where teamwork and motivation are pivotal. Many of us never figure people out - we get along great with some people and deal as little as possible with others because they're so different from us.

Tony Alessandra, Ph.D., has a street-wise, college-smart perspective on business, having fought his way out of NYC to realize success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. With a BBA, MBA, and Ph.D. in marketing, a diverse history in sales, and as an entrepreneur and founder of two current technology businesses, MentorU and Online Assessments, Tony brings a broad foundation of experience to every program he delivers.

Introducing a powerful, humor-filled, and inspiring new audio program from two thought leaders - who also happen to be die-hard optimists - Dr. Tony Alessandra and Dr. Terry Paulson.It's called The Optimism Advantage, and in it, Terry and Tony introduce real-world stories and practical strategies that turn positive psychological research into insights on how you can produce incredible results, year after year after year.

What allows the most influential people on earth to attract, enchant, and persuade? This mystical, silent, magnetic quality is called Power and Influence. And you have it! Imagine you wake up tomorrow and your life and relationships have been transformed. Once you understand what I have to share with you - your relationships can transform almost instantly!

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.

While you may have the ability to hear and understand the spoken language, if you have not given serious practice to the art of active listening, then there are many things you have yet to learn about this most basic communication skill. Dr. Tony Alessandra has spent most of his professional career researching relationships between people and has found numerous ideas that can help anyone dramatically improve their communication skills.

At work, two managers with equal training and experience are put in charge of similar group objectives. But the results differ drastically. One task force flounders and misses a critical deadline. The other quickly meshes as a team and produces a report so stunning that the breadth, depth, and clarity of its ideas has everyone talking. Why does one manager succeed, while their colleague fails to connect with their people?

Tony Parinello covers how to get around getting rejected by gatekeepers by working WITH gatekeepers. He also discusses how to get appointments with the right people at the top - the very important top officers - who are the ultimate decision makers.

Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule: "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any sort in any personal or business situation.

Learn to love public speaking - and be great at it too! Many dislike it, and some dread public speaking. You take the podium and your hands clam up, your voice weakens and cracks, and your mind goes blank. Conquer your fear of public speaking today! With powerful presentation skills, you’ll become a respected public speaker who engages and entertains audiences, time after time.

The fear of public speaking is the most common dread any of us will ever face. In fact, it's the number one phobia on the planet! Yet the ability to communicate effectively in front of a crowd is the most important skill to have if you want to advance your career. Being able to master your fear of public speaking and control your stage fright will bring you closer to phenomenal success than mastery of any other challenge.

Dr. Tony Alessandra interviews Jeff Blackman on peak performance. Jeff compares individuals to a share of stock and its P/E ratio. For individuals, the "P" is their productivity, persistence, pride, and profitability. The "E" for individuals is their energy, effort, excitement and execution.

Dr. Tony Alessandra interviews Chuck Reaves on Price Objections. What would it be worth to you to never hear the price objection again? Chuck says that the person most guilty of bringing up the price objection is the salesperson because the salesperson feels that price is the obstacle to making the sale. To get around price objections, find out what the customer really needs - what are the customer’s buying criteria? Chuck tells us to discover what is the customer really trying to accomplish and what are their trade-offs.

This program by Dr. Tony Alessandra covers how to have conflict-free relationships in your working environment and in your personal life.

According to recent studies, your nonverbal signals communicate more powerfully than your words. What do your body language, clothing choice, and vocal intonation say about you? Knowing exactly what you want to communicate by your body language can be the difference between winning the sale, getting the job, or influencing groups of people to your point of view and not.

This program identifies the key elements of a first impression, and offers some skill-building tips on how to maximize yours. Topics covered include the five different aspects of who you are - your "Image Rainbow" - and how they impact your image, as well as how to jumpstart your way to a better overall image.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

If customer-driven service isn't already one of your organization's goals, it should be. In this program, Tony Alessandra, an expert on building business relationships, outlines some sure-fire strategies for consistently "wowing" your customers. You'll learn how to identify and exceed their expectations, build long-term relationships, and create what Alessandra calls "moments of magic."