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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach....

Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track....

Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the best loved books on writing available. This new edition includes five brand-new, never-before-shared tools....

In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it....

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....

BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, offers a practical and accessible guide to getting across complex information clearly....

Try these ingenious, Zen-based exercises to expand your writing skills - or just for fun....

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....

The Elements of Style has long been a valued and beloved resource for all writers....