Misbehaving
The Making of Behavioral Economics
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1 mois d'essai gratuit à Audible Standard
Acheter pour 33,53 $
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Narrateur(s):
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L. J. Ganser
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Auteur(s):
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Richard H. Thaler
À propos de cet audio
Get ready to change the way you think about economics.
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens listeners about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2015 Richard H. Thaler (P)2015 Audible, Inc.Vous pourriez aussi aimer...
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fun, funny, fantastic
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Great
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A detailed discussion about Behavioral Economics and how the field evolved. The book offers convincing theory and justification for the positions it takes.
I'm not sure why we need to prove that humans behave as humans are prone to do, irrationally at times and that not all of us will always make decisions which absolutely serve our best interest. I see this as an intuitive point we can all agree on. But apparently not, thus the book is needed.
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If you like economics, this book's for you ...
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very insightful and funny
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awesome
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