In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan welcomes Claudia Marta and Sonia Marta, a mother-daughter team excelling in marketing and authorship, respectively. Claudia brings decades of marketing expertise, while Sonia, at just 16, is an accomplished author with multiple books to her credit. They delve into Sonia's journey as a writer, from her childhood love for literature to her award-winning book "The Rapping Astronaut." Claudia shares insights into their collaborative publishing experience and the successful marketing strategies employed for the 2022 Grammar Factory title "From Source to Sold."The discussion highlights the importance of consistent effort and engagement in both writing and book promotion. The duo’s upcoming Pen to Paper Writing and Personal Branding Retreat aims to inspire aspiring authors and entrepreneurs, emphasizing the power of personal branding and community building. Listeners gain valuable insights into the creative process, the publishing industry, and the journey from entrepreneurship to authorship in this insightful episode.GUEST BIOS Claudia MartaWith over two decades of industry experience, Claudia is a senior marketing executive renowned for her extensive expertise in strategic brand development and positioning, distribution, account management, PR, and CSR. She has held key roles in leading advertising agencies for McCann, D’Arcy, and MullenLowe, collaborating with a diverse clientele spanning telecom, luxury brands, FMCG, finance, and insurance across multiple regions within European and US markets.Claudia has coordinated the successful Tinmar rebranding campaign, which received the prestigious Graphis Platinum award. She is associated with Alcott Global and was vital in organizing the successful launch of the book From Source to Sold, swiftly attaining the status of a #1 Amazon Bestseller worldwide within a week (October 4-7, 2022). Her expertise has also contributed to a young author's launch of her debut novel internationally (Oblivion, Sara Podgoreanu, launched in 2023), along with Sonia Marta’s continuous support for her editorial projects.Sonia MartaA changemaker and an award-winning author, Sonia Marta wrote and self-published her first poetry collection, Oracol (2018), hitting the shelves at the age of 10. Next came her most acclaimed story by teachers and the international community, The Rapping Astronaut (2020), an award-winning children's book, along with Bucharest City Tour, a Trip with Sonia (2020). In 2023, Marta co-authored Women Leading the Way (2023), a collection of stories of successful women launched at the London Book Fair (LBF23').Sonia Marta's projects kickstarted her journey as a role model, travelling all over the globe to speak to over 3,500 children, students, and parents about the importance of self-improvement and the importance of education. Her mission, inspiring the youth to follow their dreams, brought about her recognition at the Women Changing the World Awards Gala (2023), where she won Silver in the category Young Women Changing the World. Marta's podcast, Storywise - The Podcast, is a children's show featuring extracts of her work read by VO artists worldwide, portraying a fraction of the support she's received.EPISODE LINKS: Pen to Paper Retreat: www.soniamarta.com/retreatCONNECT WITH CLAUDIAInstagram: https://www.instagram.com/claudia_marta1Facebook: https://www.facebook.com/claudia.g.marta/LinkedIn: https://www.linkedin.com/in/claudiamarta/ CONNECT WITH SONIAInstagram: https://www.instagram.com/soniamartaauthorFacebook: https://www.facebook.com/SoniaMartaAuthorLinkedIn: https://www.linkedin.com/in/sonia-marta-6324462b1/ CONNECT WITH SCOTT entrepreneurtoauthor.comgrammarfactory.comLinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillanInstagram (@scottamacmillan) instagram.com/scottamacmillan Twitter (@scottamacmillan): twitter.com/scottamacmillan/Medium (@scottamacmillan): scottamacmillan.medium.com
