In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more!

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Meet Neeme Rõõs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving.

The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace.

In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia’s vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets!

In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss:

• 00:00 - E-Commerce Success and Expansion Strategies
• 01:00 - Impact of Tariffs on Amazon Sales
• 07:19 - Amazon Sales Growth in EU and Amazon US Expansion
• 13:33 - Amazon Business Strategy Success Factors
• 15:35 - Long-Term Product Strategy Approach
• 19:09 - Impact of Tariffs on Competitors
• 21:41 - Product Feedback and Keyword Optimization
• 26:09 - Slow and Steady Growth Strategy
• 28:46 - Catch Bradley at the Ambizion Event
• 32:41 - Market Share Strategy and Estonia Travel
• 34:48 - Helium 10 Market Tracker