Are you tired of competing on price and feeling like just another agent in the crowd?

In a world where clients compare quotes in seconds, the real differentiator is no longer cost—it’s trust. From Price Seller to Trusted Advisor offers a clear, actionable 30-day roadmap to help insurance professionals reposition their identity, transform their conversations, and build a business that attracts loyal, high-quality clients—without begging, discounting, or pushing products.

Whether you're a new agent struggling to stand out or a seasoned producer wanting to deepen your client relationships, this book guides you step by step through:

Rewriting your sales messaging to reflect clarity and conviction

Mastering emotional conversations that uncover real client needs

Building consistent referral systems without ever having to ask

Structuring your week like a high-performance advisor

Creating client experiences that get remembered—and talked about

Training others to grow your brand and scale your impact

Scoring yourself on 12 key trust-building skills that drive retention and reputation

Featuring real-life examples, coaching prompts, worksheets, and tools you can use immediately, this is not just a book—it’s a transformation plan.

If you’re ready to stop selling price and start leading with purpose, From Price Seller to Trusted Advisor will help you become the voice clients trust in a noisy, transactional world.