Why Not, What If?

Georgie Bell and husband Fabrizio Leoni co-founded The Heart Cut, an independent bottler, with an eye towards the world. The question is relatively simple: how can we connect whisky enthusiasts with some of the most exciting, innovative, and deserving-of-attention distilleries? More than half of which - in a telling coincidence - have been Whiskey Ring Podcast guests?

Georgie and Fab are globe-trotting whiskey hunters, pulling 16 exceptional casks/releases from distilleries across eight countries in just their first 20-ish months. From Finnish rye to Israeli single malts, they're telling stories through spirits that most drinkers have never encountered. Their approach: direct partnerships, total transparency, and a commitment to showcasing the "why not, what if" spirit of craft distillers around the world.

But this isn't just about selling bottles. The Heart Cut is building a whiskey community, breaking down barriers with accessible tasting notes, virtual tastings (starting with the last few releases), and a mission to educate. Bell and Leoni's vision inspires exploration, giving us nerds a healthy mix of whiskies that both represent the heart of what a distillery can do while also pushing its boundaries.

If you're new to whisky, you'll be able to enjoy the pours. If you're deep in the fandom, every bit of information they can possibly provide is either on the label or the website. This is an IB built on the knowledge, passion, experience, and wisdom of two people who know their spirits. We spend a few minutes just on Georgie's resume simply to highlight how extensive her knowledge base is - it's that impressive.

Finally, I want to acknowledge the introductions Georgie made after the interview was over. The best IBs don't work as firewalls but as gateways. If a bottling makes me want to know more about a distillery, that's the best job an IB can do, and The Heart Cut does it in spades. Who knows - within a few months, I may have completed the collection, having all The Heart Cut partners on the podcast...

Being smaller releases, these won't usually be available in the US, but they are through both Master of Malt and The Whisky Exchange. I'm picking up a bottle of the M&H (the pomegranate wine cask and Dead Sea Apex release are my two favorites, and The Heart Cut combined them!) and probably 2-5 others given the chance.

Thank you to Georgie for entering the Whiskey Ring, and for the multiple introductions she made after the interview!

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The Heart Cut

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