Episode #6 mit Guillermo Marloco Lead Designer from viesure Innovation Center
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Episode #6 mit Guillermo Marloco Lead Designer from viesure Innovation Center
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Episode #6 mit Guillermo Marloco
Curious how a 200-year-old insurance company reinvents itself for the digital age? In this episode, Susanne talks to Guillermo "Gg" Marloco, Lead Designer at viesure, about transforming insurance from intimidating into something users actually trust and understand.
Susanne and Guillermo are talking about:
Introduction: 0:00
Brand color: 8:03
Managing the stakeholders: 9:41
Advisors vs. digital product: 11:16
Traditional Insurance market vs.new tech companies: 13:17
Brand Identity & Usability: 18:16
User Persona & AI: 21:31
User Research: 32:35
UX Trends: 41:22
Best Practice: 44:24
Further links related to this episode:
Viesure
Viesure Blog
Losleben App
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