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Beyond the Mark

Beyond the Mark

Auteur(s): Joe Toma Logo Clothing Shop
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Beyond the Mark is the podcast where small business stories meet big ideas. Hosted by Joe Toma, each episode features candid conversations with entrepreneurs, clients, and professionals who share how they built their brand, overcame challenges, and grew their impact. Whether you're looking to grow your business, sharpen your message, or just hear stories that inspire—this show takes you beyond the surface and into what really matters.
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  • Ep. 01 Marketing That Works—And Why Most of It Doesn’t Kevin Outland
    Jul 3 2025
    Episode Title:

    Marketing That Works—And Why Most of It Doesn’t Kevin Outland

    Summary:

    In this episode of Beyond the Mark, Joe Toma interviews Kevin Outland, founder of Pure Energy Advertising, who shares his journey in the advertising industry over the past 21 years. The conversation covers the evolution of advertising, the importance of building relationships with clients, and the role of networking in business growth. Kevin emphasizes the significance of reputation management and the impact of social media on marketing strategies. He also discusses how to create brand ambassadors through excellent service and the necessity of understanding client needs in a rapidly changing advertising landscape.

    Takeaways:
    • Kevin Outland shares his journey in the advertising industry.
    • The importance of building long-term relationships with clients.
    • Networking is crucial for business growth and influence.
    • Reputation management can significantly impact a business's success.
    • Social media presence is essential for attracting new clients.
    • Creating brand ambassadors is about delivering excellent service.
    • Understanding client needs leads to better marketing strategies.
    • AI is transforming the advertising landscape.
    • Proximity plus time equals influence in networking.
    • It's important to do what you say you're going to do.
    Chapters:

    00:00 Kevin Outland's Journey into Marketing

    03:46 The Evolution of Advertising: From Traditional to Digital

    06:30 Building a Client-Centric Agency: Relationships Over Transactions

    09:25 Networking and Referrals: The Organic Growth Strategy

    12:38 The Importance of Reputation Management

    15:21 Staying Ahead in Marketing: Continuous Learning and Adaptation

    18:30 Effective Advertising Strategies: Call to Action vs. Branding

    22:04 Turning Clients into Brand Ambassadors

    25:25 The Role of Social Media in Modern Marketing

    28:11Advice for Small to Medium-Sized Businesses

    30:58 Conclusion: The Future of Marketing and Client Relationships

    44:14 Introduction to Marketing Insights

    44:39 Building a Remarkable Brand

    Connect with Kevin Outland:

    🌐 Website: getpureenergy.com
    📞 Phone: 248-844-0086
    🔗 LinkedIn: Pure Energy Advertising

    Connect with Your Host – Joe Toma

    🎙️ Host of Beyond the Mark
    📧 Email: joe@logoclothingshop.com
    🌐 Website: logoclothingshop.com
    📱 Instagram: @logoclothingshop
    💼 LinkedIn: Joe Toma

    Enjoyed the episode?

    ✅ Subscribe
    💬 Leave a Review
    📢 Share with someone who needs a smarter marketing strategy

    🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

    For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
    📩 Email: beyondthemark@logoclothingshop.com
    🌐 Visit: logoclothingshop.com
    📱 Follow on Instagram: @logoclothingshop
    💼 Connect on LinkedIn: Joe Toma

    Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.

    Voir plus Voir moins
    45 min
  • Ep. 02 From Furloughed to Fully Booked: How Avery Built Refreshing Health Cleaning Solutions
    Jul 3 2025
    🧼 Episode Notes – From Furloughed to Fully Booked

    In this episode of Beyond the Mark, we sit down with Avery Huckaby, founder of Refreshing Health Cleaning Solutions, to hear how he transformed a furlough into a full-time business using grit, hustle, and a little help from YouTube.

    🔹 Topics Covered:

    How Avery discovered carpet cleaning on YouTube

    Why he chose service over safety

    The lessons from his very first cleaning job

    Tools, processes, and chemistry that separate pros from amateurs

    Why bigger isn’t always better in the cleaning industry

    Building trust and long-term client relationships

    The power of word-of-mouth and customer education

    Where he’s taking the business next (think stone polishing & epoxy floors)

    🔹 Connect with Avery:
    https://www.facebook.com/RefreshingHealth
    @refreshinghealth
    https://refreshinghealth.com

    🔹 Follow Beyond the Mark:
    Don’t forget to subscribe and leave a review!
    Got a guest idea or want to be featured? Reach out at beyondthemark@logoclothingshop.com.

    🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

    For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
    📩 Email: beyondthemark@logoclothingshop.com
    🌐 Visit: logoclothingshop.com
    📱 Follow on Instagram: @logoclothingshop
    💼 Connect on LinkedIn: Joe Toma

    Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.

    Voir plus Voir moins
    40 min
  • Ep. 03 Startup Hustle, Second Chances & Smart Growth with Mark & Emily
    Jul 3 2025
    Ep. 3: Startup Hustle, Second Chances & Smart Growth with RJ Telecommunications

    In this episode of Beyond the Mark, host Joe Toma sits down with Mark Friday and Emily Ostroski of RJ Telecommunications — and this one’s a masterclass in perseverance, reinvention, and people-first leadership.

    Mark’s journey started with breaking computers at age 5 and ended (well, continues!) with owning and scaling a Michigan-based telecom company. In between? He flipped a house, opened a sandwich shop, ran a Family Video store, and made a few tough but defining calls in business. Emily, who joined as Mark prepared to buy out the original owner, brings a fresh perspective on financial systems, contracts, and the backbone of company operations.

    Whether you’re growing a small business, leading a team, or just love stories about real-world entrepreneurship, this episode delivers.

    🔑 What We Talk About:

    Mark’s wild ride from food service to full ownership of RJ Telecommunications

    Why flipping a house during the 2008 crash led to opening a sandwich shop

    The painful but necessary decision to let go of a long-time employee

    How RJ chooses clients based on values, not just revenue

    Emily’s growth from new hire to key operations leader — and how she rewrote their legal agreements from scratch

    Why taking care of people (not just customers) drives growth

    What the future of RJ looks like — and why it’s about systems, service, and strategy

    💬 Quotables:

    “I’ve never run away from responsibility. I just keep adding more and more and more.” – Mark
    “We’re not looking to nickel-and-dime anyone — we’re here to do the right thing.” – Emily
    “I don’t hire people to be yes men or yes women. I hire smart people to help me lead better.” – Mark

    📣 Connect with RJ Telecommunications:

    @rjtelecommunications

    🔗 https://now.rj10.com
    📞 (248) 442-2100
    📍 Michigan-based, serving clients nationwide

    🎧 Like what you hear?

    Subscribe to Beyond the Mark
    Leave a review on Apple or Spotify
    🔁 Share this episode with someone growing a business
    📩 Want to be a guest? Reach out at beyondthemark@logoclothingshop.com

    🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

    For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
    📩 Email: beyondthemark@logoclothingshop.com
    🌐 Visit: logoclothingshop.com
    📱 Follow on Instagram: @logoclothingshop
    💼 Connect on LinkedIn: Joe Toma

    Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.

    Voir plus Voir moins
    1 h et 10 min

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