We’re turning up the heat and kicking off a brand-new 3-part series: How to Market Your Music — but first, we need to talk swagger.

In this episode, Don breaks down the difference between real confidence and empty ego, shares stories behind three swagger-soaked songs (including his own original track, “Everybody’s Talkin’ ‘Bout You”), and simmers up a rustic Chicken Cacciatore that’ll have your kitchen smellin’ like you know what you’re doing.

Plus:
🔥 A journaling prompt to find your voice
🧠 A planning drill to build creative boundaries
🎯 A new Action Drill: The Listener Map — your first step in getting the right people to actually hear your music

And yep — there's a CD giveaway.
Donate $25 or more at coff.ee/layerbylayergo and get a free copy of Don’s album A World Of Our Own (U.S. only).

Timestamps:

00:00 – Everybody’s Talkin’ ‘Bout You (full track)
04:40 – Welcome
05:41 – What is Swagger?
07:09 – Song Spotlight: Bad to the Bone
07:43 – Song Spotlight: Hoochie Coochie Man
08:33 – Derivation of Swagger
09:39 – Songwriting Tips: How Do You Write Swagger?
10:05 – 8 Artists Known for Swagger
11:33 – Recipe: Chicken Cacciatore
14:53 – Takeaway: Swagger vs Ego
15:54 – Freewriting Prompt
16:21 – Planning Drill
17:26 – Music Marketing Part 1: Start with the Listener
19:13 – Journaling Prompts Recap
19:54 – Action Drill: The Listener Map
21:39 – Final Words & Free CD Offer